No big football match is complete without a hashtag these days, and with Wales taking on Russia at Euro 2016, that can mean only one thing: #WALRUS.
Well, sort of. With Russia nominally the home team, #RUSWAL is the actual hashtag - but everyone has realised that #WALRUS is much more fun.
And of course, trend it did.
And lo, did the walrus pictures and gifs flow.
Just a great day for walrus lovers, all in all.
And if you like this sort of thing, you'll probably enjoy this too.