Following hot on the heels of Aaron Ramsey, Marouane Fellaini has dyed his hair blond for Euro 2016.
The Manchester United and Belgium midfielder unveiled his new look on Twitter - and needless to say, it caused quite a stir.
It's not as if Fellaini's hair wasn't distinctive enough already.
One man thought he might be trying to pull the wool over the eyes of his new boss.
In fact that was among the more generous responses.
Well, if you have something to say about it, you can always direct it to the people who actually did it...