The Philadelphia 76ers are set to become the first team in NBA history to have a company advertise on their jerseys.
In April, NBA franchise owners voted to incorporate advertising patches into their shirts from the 2017/18 season, but these were only allowed to be 2.5 inches by 2.5 inches (6cm by 6cm). The Sixers are the first to strike a deal with an advertiser - a $5 million (£3.5 million) a year deal with StubHub, according to ESPN's Darren Rovell.
Given how big advertising is in America - let's face it, the Superbowl is pretty much a commercial with some American football played in between - it's pretty remarkable that this is only just happening.
In fact, the 76ers are not just the first basketball team to incorporate a sponsor on to their shirt, they're the first in any of America's Big Four leagues - made up of the NBA, NHL, NFL and MLB.
Teams in the NBA will keep half of all revenue generated from the sponsorships while the other half will be pooled and split between the players as part of a salary boost. Revell believes once the rest of the Big Four see the revenue being generated by the NBA - he estimates $500 million over three years - it won't take long for them to get on board.