Tyson Fury and controversy are never far apart but the world heavyweight champion might just have bitten off more than he can chew.
The 27-year-old took an ill-advised swipe at Barry McGuigan on Twitter after the much-loved former world featherweight champion called him out for his latest rant.
Fury faces fresh calls to be banned after a 57-minute recording was posted online which shows him making homophobic, sexist and anti-Semitic comments.
McGuigan wrote in his column for the Daily Mail that Fury was "like a child (who) has no filter, no off button" among other chiding remarks, which drew this response from the heavyweight champ on Twitter.
Twitter was not happy.
McGuigan is widely credited with helping to bring a degree of unity to Northern Ireland through his sporting exploits in the 1980s and even Fury fans made it their business to remind him of the fact.
Fury is due to meet Wladimir Klitschko in a world-title rematch in Manchester in July and while it is uncertain if he will face any sanction following his latest rant, plenty of people have called for him to be banned.
The Campaign Against Antisemitism has already complained to the British Boxing Board of Control (BBBofC), who have previously warned Fury about his conduct and who earlier this year met to discuss divisive comments he made in the wake of his world-title win over Klitschko.
Fury made an attempt to clarify his comments on Twitter, posting.
But the calls from other users on the social media site only grew stronger.