6 companies who are celebrating Leicester's title win in the best way
So Leicester have made history - they've been crowned the winners of the Barclays Premier League after Tottenham's 2-2 draw at Chelsea on Monday night. And ICYMI, it's just two seasons after the Foxes were promoted back to the top league.
To celebrate - which, yes, there's a lot of going on in Leicester today - here's a couple of stand out things that are backing the blues.
1. Limited edition Walkers crisps
The team's title win means they'll have packets of crisps named after them - limited-edition packs of "Salt & Victory" crisps.
Now that's what you call an honour.
Not only that, the publicity to accompany the stunt features a mocked-up picture of Gary Lineker in his underpants. It will be displayed on digital screens in Leicester and Manchester Picadilly.
Back in December BBC's Match Of The Day presenter pledged to host the first show of next season in his pants and Walkers are determined not to let the former England international forget it.
Bags of the limited-edition crisps will be handed out to fans on Saturday at the club's final home match of the season against Everton.
2. Captain Morgan rum
Leicester City fans will be able to toast their team's captain with his very own edition of Captain Morgan. Geddit?
The bottle has Jamaican international Wes Morgan dressed as Captain Morgan in royal blue and white robes to match Leicester City's home kit.
They've actually flowed into production following a Twitter exchange between Captain Morgan and the player after Tottenham Hotspur's draw with Chelsea on Monday night.
FYI, the limited-edition run of bottles will be available to win via Captain Morgan social media channels.
3. Colourful estate agents windows
Yep, this business has gone all out with their celebratory decorations.
4. Um, appetising sausages
The celebrations had started even before the team were confirmed to have won the league, with local companies getting in on #backingtheblues.
5. Free food for everyone
Making anyone who doesn't live in Leicestershire wish that they did.
6. Customised pizza boxes
You know it's a real celebration when you've got personalised Deliveroo bags.