The Team GB kit for the 2016 Olympics has been unveiled, fusing traditional British flag colours of red, white and blue with a specially-created coat of arms.
While there have been many giving it the virtual thumbs up, some people have questioned the use of the heraldic imagery, commissioned by Adidas and created by The College Of Arms.
And they can't help think they've seen it before...
Even those who can't see the Charlie's Angel reference are questioning the design.
And people are feeling sorry for the unicorn which normally sits on the right-hand side of British crests.
Or just plain don't like it...
But there are plenty of people handing out gold medals for the design.
We say, if the team is in winning form like in London 2012, the kit design will be at the back of our mind.