A hugely popular player with golf fans, his popularity shows in his off-course earnings, but he didn't do too badly on the course either.
Proof that earnings certainly aren't all about performance. At 82, Palmer made no money on the course, but is still raking it in from endorsements.
Another one of the old guard, he's making far more off-course than on these days.
The master of business, Norman makes far more money off-course from a clothing range amongst other things.
Would be second of the table just on on-course earnings and had a fantastic year in 2011, topping the money lists on both sides of the Atlantic - the first player ever to do so.
Big business interests outside golf mean he's a regular in the top 10.
Another player who stays at the top thanks to his off-course earnings which include designing golf courses.
Another hugely popular player who has yet to win a major, but earns a tidy sum from endorsements.
Made his way into the top 10 thanks to a $10 million FedEx Cup bonus.