'Mind the Gut' as Brits encouraged to flush away constipation

New stations names appeared on the London Underground as part of a campaign to make people think about constipation
New stations names appeared on the London Underground as part of a campaign to make people think about constipation

Brits are being urged to flush away their constipation problems in an innovative 24-hour campaign transforming London’s tube stations.

Shepherd’s Bush, Waterloo and Seven Sisters will all be rebranded today as the nation is encouraged to break the cycle of constipation.

Millions of Brits suffer from bowel problems but the fun-filled initiative from Fybogel – whose hi-fibre sachets aid the digestive system – hopes to raise vital awareness up and down the country.

For 24 hours only, roundels on the platforms at Shepherd’s Bush, Waterloo and Seven Sisters will become Shepherd’s Flush, Waterloo roll and Seven Cisterns respectively.

The campaign aims to help Brits keep their ‘tubes’ regular and make the most out of life on the move, educating them on the benefits of maintaining regularity when it comes to constipation.

Fybogel hope to reduce stigma and provide meaningful education and health guru Ivona Dimitrova, Senior Brand Manager of health consumer goods company Reckitt, reckons the unique initiative can blaze a trail.

She said: “We can all be embarrassed talking about personal issues like constipation.

“However, it is something which affects millions of Brits, so we need to help stop so many people suffering in silence.

“We hope that ‘Shepherd's Flush, Seven Cisterns and Waterloo roll’ give people the pause they need to rethink their approach to constipation and help them get back to regularity.”

One in seven healthy adults are affected by constipation but according to figures from Bowel and Cancer Research in 2019, over a third of us are embarrassed to talk about it with our GP.Around three million Brits suffer from constipation each day and, if left untreated, the condition can result in severe symptoms including faecal impaction.

Common symptoms of constipation include dry, hard or lumpy stools, passing fewer than three a week or even just a stomach ache or loss of appetite.

And Fybogel’s campaign in the capital hopes to empower constipation sufferers to banish embarrassment, take an effective approach to maintaining regularity and enjoy life without the strain of symptoms.

Dimitrova added: “Through conversation and education, we want to ensure people feel able to make the most out of life on the move."

Taking Fybogel daily to helps to break the cycle of constipation. It harnesses the power of fibre to gently relieve constipation, and help to keep you regular. Find out more at https://www.senokot.co.uk/fybogel/