Mattel unveils 'I am Kenough' hoodie Ken doll from Barbie movie
Mattel has unveiled a new Barbie doll, referencing the now iconic " am Kenough" slogan.
The product, in the likeness of star Ryan Gosling, has a multi-coloured hoodie with the famous phrase on the front, complete with the stylish bandana.
The doll is available to pre-order on Mattel for £51.00, with the ending date currently set for November 14.
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"He was complete and worthy just as he was. He was perfectly molded, deserving of both admiration and success," reads the description. "He was more than enough in Barbie Land – he was, in fact, 'Kenough.'
"Thanks to Ryan Gosling's performance of Ken's self-discovery in Barbie, this moment inspired millions around the world and became immediately iconic. Our Ken doll is sculpted in Gosling's likeness, and wears the hoodie that is also the must-have, real-life apparel item of the year."
Mattel also announced the product with a post on Instagram, writing: "He may be #Kenough, but we bet you can't get enough of him. This is your opportunity to own this Ken doll inspired by Ryan Gosling's performance in #BarbieTheMovie."
Fans took to the comments to share their excitement at the doll, with one user writing: “Obsessed with this doll, just bought mine. THAT NEW FACE, the outfit, extraordinary."
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"I love his face sculpt. Thank you for making him available to everyone, it means a lot," added one fan in the comments, with another writing: "Pre-ordered mine ! Ryan Gosling is bae."
The "I am Kenough" theme was explored further with the film's big musical number, though director Greta Gerwig revealed that she had to fight to keep the "I’m Just Ken" sequence.
"There was a big meeting that was like, 'Do you need this?'" she revealed. "And I was like, 'Everything in me needs this.' They were like, 'What do you even mean? What is a dream ballet?' And I was like, 'A dream ballet? Where do I begin?!"
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