Lockdown leavers yearning to retain sense of serenity

Oat-drink JÖRĐ brings the space and ever changing Nordic nature to some of the UK’s busiest city spots as 91 per cent of us yearn for the calm of the great outdoors as city life takes over again
Oat-drink JÖRĐ brings the space and ever changing Nordic nature to some of the UK’s busiest city spots as 91 per cent of us yearn for the calm of the great outdoors as city life takes over again

While the nation has been counting down to the end of lockdown restrictions and being able to embrace an unfettered social life once more, 70 per cent of us are keen to escape the expected urban hustle and bustle before it even starts.

91 per cent of people reported they have desperately missed the ever-changing nature of the great outdoors over recent months, and oat-drink brand, JÖRĐ has responded by bringing the space and simplicity of their Nordic oat fields to some of the UK’s busiest city spots to give the chance to embrace a sense of ongoing peace and being ‘at one’ with nature.

Popping-up on the Southbank in London, Leeds and Manchester over the next two and a half weeks, the JÖRĐ Great Oatdoors infinity oat field has been specially created to instil feelings of calm associated with the great outdoors which, according to the consumers polled by the brand, is one of the emotions that is most conducive to our wellbeing after a challenging time.

An oat drink made by Nordic nature, JÖRĐ is completely organic and made from all natural ingredients
An oat drink made by Nordic nature, JÖRĐ is completely organic and made from all natural ingredients

In fact, 76 per cent of busy Britons claim they find it very hard to keep calm in our frantic, modern world, with average Brit saying they feel stressed out for up to 13 hours a day. In addition to this, more than three quarters of modern Brits admit they struggle to keep calm in their daily lives, and almost a third of us (31 percent) said the lifting of lockdown restrictions had added to their anxiety.

Lily Robinson from JÖRĐ explains: “It goes without saying that after such a long period of social restrictions and reflections on what’s important, so many of us are keen not to just leap back into the chaos and cacophony that can be city life without being able to keep a drop of balance and calmness! As JÖRĐ is created in Nordic nature, we are delighted to bring a little piece of this to city centres and offer visitors a unique way to experience the serenity of an Oat field for themselves!”

The JÖRĐ Great Oatdoors infinity field will be at Southbank, London from 22nd-25th July, Briggate, Leeds from 29th July- 1st August and Victoria, Manchester from 5th – 8th August, and will also offer guests the chance to try out the new oat drink for themselves.

An oat drink made by Nordic nature, JÖRĐ is completely organic and made from all natural ingredients. Available in three different varieties: oat, oat & barley and oat & hemp, JÖRĐ is available now. To find out more visit www.jordplantbased.com