Jeremy Vine tells motorists to put ‘Think Bike’ stickers on wing mirrors

Broadcaster Jeremy Vine has backed a campaign urging drivers to place small “Think Bike” stickers on their wing mirrors to remind them to look out for those on two wheels.

A survey of 12,700 AA members indicated that 89 per cent agree with the statement “it’s sometimes hard to see cyclists”, which the motoring organisation said demonstrates that drivers need to be more aware of road users on bicycles.

Some 15 per cent of respondents said they had lost their temper and used hand signals towards a cyclist.

Mr Vine, who documents his cycling travels around London on social media, said: “I’m so pleased to see that the AA is doing this because, if you’re on two wheels, you do feel quite vulnerable.

“And I always think when you’re in a car – I drive too – you don’t always see that that person on the bicycle is a mum, a sister, somebody’s son, someone’s grandfather, maybe even their great-grandfather.”

The AA said fatality statistics show its campaign, which was launched in 2014, is “as relevant today as it was 10 years ago”.

The latest Department for Transport figures show 91 cyclists and 350 motorcyclists were killed on Britain’s roads in 2022.

Edmund King, director of the AA Charitable Trust, said: “The survey shows that 89 per cent of drivers agreed that it is hard to see cyclists but it shouldn’t be if they look in the right places.

“It is now 10 years since we launched our Think Bike sticker campaign. But unfortunately, the message is still as relevant today as it was a decade ago.

“Cycles and motorcycles make up just 2.75 per cent of miles travelled, compared to cars, but account for more than one quarter of road deaths. This is why it is essential to spread the message again to all drivers to think bikes.”