Jeremy Clarkson takes his farm online thanks to Amazon Fresh
Jeremy Clarkson once famously revealed he had found a “delightful little loophole” in a battle with councillors to allow fans to keep flocking to his farm – and now he has another trick up his sleeve.
Amid lengthy queues which have regularly appeared outside his farm shop in the Cotswolds, the presenter is now offering his favourite goods online and in some supermarkets.
Diddly Squat Farm Shop, which stars in the popular Amazon Prime series Clarkson’s Farm 3, is now selling items from crisps to Cow Juice vodka on Amazon Fresh, the retail giant’s grocery section.
It follows a long-running battle between Clarkson, 64, and West Oxfordshire District Council over the soaring number of visitors to the farm, which has led to long queues, overloaded car parks and angry spats at council meetings over red tape.
Much of the row has featured in the TV series, delighting fans and forcing the council to reject claims that it has a “personal vendetta” against the former Top Gear star.
Other goods from the infamous store that are now being sold on the Amazon Fresh website and some of its physical stores include bee juice honey, real ale chutney, oak hickory smoke Rapeseed Oil, hot beef Jerky snacks and fudge.
In classic Clarkson humour, even a “smells like my bollocks” scented candle is on sale for £22.
Other prices range from £1.70 for ready-salted crisps to £39 for “cow juice” vodka.
It appears to be proving popular, as at various points on Wednesday, The Telegraph found only four items remaining in the food section of Diddly Squat on Amazon Fresh’s website.
Clarkson’s partner Lisa Hogan, with whom he runs the farm, said: “We are thrilled to bring a range full of Diddly Squat farm personality to Amazon Fresh customers - and I think people will love what they find.
“Anything you order really will bring a little bit of the Cotswolds to your home. My favourites, including a great range of rapeseed oils, our hand cut crisps and of course bee juice honey, really will bring a smile to your face.”
Clarkson’s Farm returns to screens for a third series on May 2, featuring crops failing in hot weather, the cost of living crisis taking its toll on prices and Clarkson’s hopes of a restaurant at the farm being dashed by draconian council restrictions.
