Four in five admit to watching daytime TV while working from home

Close-up of mid adult woman watching tv in bed while working on laptop
Researchers surveyed more than 2,000 workers to find out our habits - Grace Cary

More than four in five hybrid workers have admitted to watching TV while working from home, research has found.

A survey of more than 2,000 workers, who split their week between the office and home, found 82 per cent of them confessed to viewing popular daytime programmes during their work day.

The average worker spends two hours and one minute each day watching TV, and given that the average working day in Britain lasts 7.28 hours, this amounts to 28% of their time spent on shift.

Generation Z, who make up the majority of the WFH workforce with 87 per cent of 16-24-year-olds working from home at least one day per week, were found to be the worst culprits with 91 per cent admitting they tune in.

Businessman working on the floor at home
Gen Z were found to be the worst culprits with 91 per cent admitting they tune in - Zoonar GmbH / Alamy Stock Photo

Men were also five per cent more likely than women to watch TV while working, and, on average, watched 19 minutes more of it.

Workers in London were found to watch the most television while at their desks, viewing an average of two hours and 52 minutes of it, 22 minutes more than the national average.

Flagship daytime TV programmes were the most popular choices while half of the hybrid workers said they tune into streaming services such as Netflix while on shift.

BBC Breakfast, which has an estimated 1.1 million daily viewers, was the most popular choice among hybrid workers with 28 per cent admitting to having tuned into it during the working day.

The flagship show has an estimated 1.1 million daily viewers. With 9 per cent of the UK workforce being hybrid, then on a day when half of workers are working from home, 376,146 hybrid workers could tune into BBC Breakfast - making up more than a third of its audience.

Rob Rinder, Kate Garraway and Frank Skinner on 'Good Morning Britain'
Good Morning Britain was the third most watched - Ken McKay/ITV/Shutterstock

This Morning, which runs on ITV from 10am to 12.30pm, was watched by 24 per cent of hybrid workers.

The next most popular choices were Good Morning Britain, which 22 per cent of them tuned into, and Come Dine With Me, which 15 per cent of hybrid workers confessed to watching.

Other popular choices were game show Tipping Point, Homes Under the Hammer, Countdown and Lorraine.

Netflix, Amazon Prime, and YouTube were the most popular streaming platforms for distracted workers.

Gender was also revealed to determine viewing preferences, with men being more likely to choose BBC Breakfast while women tuned in to This Morning.

The survey may raise concerns that remote workers are less productive than they profess to be, but other studies have suggested the practice could make employees happier and more productive.

Stuart Deavall, Digital Marketing Manager at TonerGiant, the company behind the survey, said: “The pandemic completely transformed the UK’s relationship with the workplace, with home offices becoming the norm for many Brits.

“It’s interesting to see that four years after the beginning of the pandemic, the priorities and attitudes of Brits towards their work-life balance continue to shift, with a daily dose of daytime TV, still proving to be a welcome addition to the working routine.

“It seems that as long as hybrid working continues, Brits will continue sneakily catching up on their favourite shows.”