Adam Crozier, the former boss of the FA, ITV and Royal Mail, has been appointed the next chairman of telecoms giant BT.
He replaces Jan du Plessis, who quit not long after reports of a boardroom bust-up with chief executive Philip Jansen over the direction of the company.
The businessman will also step down from his position as chairman of online fashion giant Asos as he takes on the BT role from December 1, following a one-month transition with his predecessor.
He will remain chairman of Premier Inn owner Whitbread but will also step down as a non-executive of Sony, to avoid risks of so-called “overboarding” where a director can be accused of taking on too many boardroom roles.
Mr Crozier called the appointment, which comes with a £700,000 a year salary, “an honour”. He added: “BT is a hugely important company, with a critical role to play in building the digital networks and services to support the UK’s future.
“I look forward to working with the board, Philip and his executive team to create value for all our stakeholders.”
Outgoing chair Mr du Plessis said: “Chairing the board of BT over the past four years has been a tremendous privilege.
“BT is a truly unique and special business and what this company does really matters to so many people.”
Prior to becoming a non-executive across several companies, Mr Crozier shot to fame as chief executive of the FA in 2000, where he was responsible for appointing the first foreign manager of the England team.
He subsequently went on to run Royal Mail, turning it profitable and preparing the ground work for a stock market listing three years after his departure.
Mr Crozier then turned his hand to running a media empire, when he spent seven years with ITV.
Mr Jansen said: “I am delighted to welcome Adam to BT and I really look forward to working with him as we target returning BT to consistent growth.”
The company was forced to play down reports earlier this year suggesting the chief executive had fallen out with Mr du Plessis over the direction of BT’s turnaround, which includes spending huge sums on speeding up its broadband rollout.
Mr Crozier will be expected to help oversee the £12 billion spending plans on full-fibre broadband to 20 million homes in the UK no later than the end of the decade, following the publication of new rules by regulator Ofcom in March this year.
He must also maintain good relations with the regulator – the same watchdog responsible for overseeing ITV – and is likely to offer his expertise on BT’s TV services.
The new chairman will also need to manage the expectations of BT’s new biggest shareholder, the billionaire owner of Sotheby’s auction house, Patrick Drahi, who bought a 12.1% stake in June.