A disturbing vaccine ad from Australia shows a woman lying on a hospital bed hooked up to oxygen as she struggles to breathe.
Just 11% of Australians are vaccinated for Covid-19, and the hope is the shocking images will encourage young people to get the shot.
Some, however, say the ad is in poor taste, while controversy over vaccinations continues to swirl in America, despite the widespread availability of Covid-19 vaccines.
"Completely offensive to run an ad like this when Australians in this age group are still waiting for their vaccinations," tweeted broadcaster Hugh Riminton.
"Why are we targeting young people? Shouldn't we be targeting the rising rate of vaccine hesitancy in over-55s?" said another Twitter user.
Others demanded the "insensitive" ad be taken off air.