‘This is Hitler’s language, not America’s’: Biden criticises Trump video mentioning ‘unified Reich’

A frame from a video posted on Donald Trump's Truth Social account displayed on a smartphone in front of a photo of the former US president
The mock-up included headlines such as: 'What happens after Donald Trump wins?' - CHRIS DELMAS

The White House has called Donald Trump “sickening” after his social media account shared a video referencing a “unified Reich” if he wins November’s election.

The 30-second video showed a range of hypothetical newspaper front pages imagining the former president’s return to the White House.

They include headlines such as: “What happens after Donald Trump wins?” and “What’s next for America?” along with “Trump wins!” and “Economy booms!”

Twice, slightly blurred text appears beneath the headlines that read: “Industrial strength significantly increased… driven by the creation of a unified Reich.”

Joe Biden speaks during a reception celebrating Jewish American Heritage Month in the Rose Garden at the White House
Joe Biden and his 2024 campaign team drew swift condemnation on the video - Samuel Corum - Pool via CNP / Avalon

The term is often considered to be a reference to Adolf Hitler’s Third Reich, or empire, during the Nazi Germany era, and drew swift condemnation from Joe Biden’s White House spokeswoman and his 2024 campaign.

However, the video Mr Trump’s account shared appears to be a reference to the 19th-century unification of Germany, which brought smaller states into a single Reich.

At least one of the references in the video appears to be copied verbatim from a Wikipedia entry on World War One, according to the Associated Press.

It reads: “German industrial strength and production had significantly increased after 1871, driven by the creation of a unified Reich.”

Mr Biden said: “Yesterday, his campaign posted online about if he wins it’ll be a unified Reich – like the third Reich. This is the same guy that uses Hitler’s language, not America’s.”

Separately, Kamala Harris, his vice president, said: “This kind of rhetoric is unsurprising coming from the former president and it is appalling.”

‘Abhorrent, sickening and disgraceful’

Karine Jean-Pierre, the White House press secretary, said: “It is abhorrent, sickening, and disgraceful for anyone to put up content [like that].”

James Singer, a spokesman for Mr Biden’s re-election campaign, said: “Donald Trump is not playing games; he is telling America exactly what he intends to do if he regains power: rule as a dictator over a ‘unified Reich’.”

The video was shared on Mr Trump’s Truth Social account while the former president was on a lunch break from his hush money trial in Manhattan on Monday afternoon.

It was deleted from his account on Tuesday morning.

White House Press Secretary KARINE JEAN-PIERRE
Karine Jean-Pierre, the White House press secretary, said the president was aware of the video and was expected to address it - ZUMA Press, Inc. / Alamy Live News

Karoline Leavitt, a spokeswoman for the Trump campaign, said the video was not associated with the run for presidency but had been created by a “random account” and “reposted by a staffer who clearly did not see the word” Reich in the footage.

Mr Trump, 77, has previously drawn backlash for echoing rhetoric used by Hitler when he described illegal immigrants to the US as “poisoning the blood of our country” and called his opponents “vermin”.

The Republican presidential candidate has also been criticised for downplaying a 2017 rally in Charlottesville, Virginia, where white nationalists chanted “Jews will not replace us”.

The video referencing a “unified Reich” appears to have been created by an account with the username Ramble_Rants, part of a group of meme creators previously reported to have collaborated with the Trump campaign.

In a post on Twitter, Ramble_Rants defended the video, arguing that it was about “American peace and prosperity”.