Virgin Money has told credit card customers it is turning off its online service from January 31.
The bank, which said the changes just apply to credit card customers, is steering customers towards its app as the “quickest and easiest” way to manage their card.
It said customer interest in its online services have reduced and so it is instead focusing on continuing to enhance the app.
Customers can still also manage their accounts through its contact centre as well as using other options such as live chat without downloading the app, Virgin Money said.
A statement from Virgin Money said: “Since the launch of our credit card app almost two years ago, we have seen a significant increase in the number of customers choosing to use it to stay in control of their spending and borrowing. As well viewing their balance and transactions, customers using the app have easy access to monthly statements, they can freeze and unfreeze their card, view their Pin, move money and make both regular and one-off payments to their balance.
“Customer interest in our online services has continually reduced, and now only a small percentage of our customer base chooses to use only our online services to manage their accounts, and we are turning off online service in January 2021 to reflect this customer preference so we can focus our development resource on continuing to enhance the app.
“The app is available on a broad range of both Android and Apple devices, so most people with a smart phone will be able to access it.
“A virtual assistant, live chat, help portal and forms will all be available online without downloading the app. Customers can also continue to use our dedicated contact centre to manage their account.”