Marks & Spencer has apologised after a customer described her online shopping experience as "hurtful", due to a "racist" name given to a bra in a darker skin tone.
Kusi Kimani, 29, noted that the colours of the £12 skin-toned bras all had different names.
The lighter colours were named after sweet treats, from fudge to cinnamon, whereas the darkest colour available on the website was called "tobacco".
"Why not call it cocoa, caramel or chocolate – sweet dessert items? But they used tobacco. I was shocked when I saw it," Kimani told The Mirror.
"It's hurtful to me and my friends. If a young girl who is already uncomfortable with the colour of her skin (sees it) she will be feeling even more alienated.
Kimani added that tobacco is unhealthy and that seeing it used to describe a skin tone could make young women "feel unwanted by society".
The bra is no longer listed on the M&S website as coming in the 'tobacco' shade, the colour options are now 'fudge', 'deep auburn' and 'cinnamon'.
Pictures of the week: August 9 - 15
Pictures of the week: August 9 - 15
A man in protective face mask is seen walking during the holiday season at usually very crowded Westminster Bridge as London encourages internal tourism after global Coronavirus lockdown drastically shrunk international tourism - London, England, August 13, 2020. Very important for British GDP tourist sector has shrunk significantly during the coronavirus lockdown. Despite England relaxing its lockdown there is only a fraction of the usual number of tourists in the capital. (Photo by Dominika Zarzycka/NurPhoto via Getty Images)
NEWCASTLE UPON TYNE, ENGLAND - AUGUST 13: Musician's from Sam Fender's band perform at Virgin Money Unity Arena on August 13, 2020 in Newcastle upon Tyne, England. Sam Fender is the first to perform at the socially distanced music venue. (Photo by Ian Forsyth/Getty Images)
PLYMOUTH, ENGLAND - AUGUST 13: Member of Old Plymouthian and Mannameadians Rugby Club train together in a large group for the first time since lockdown at King George V playing fields on August 13, 2020 in Plymouth, England. Stage C of the return to play Rugby Protocol is now in operation as coronavirus restrictions are eased. (Photo by Dan Mullan/Getty Images)
EMBARGOED TO 0001 THURSDAY AUGUST 13 EDITORIAL USE ONLY Artist Emmy Lupin unveils her 25-metre long artwork titled 'How We scrolled: Lockdown 2020' for Three UK, featuring some of the nation's key connectivity moments, including memes and heroes such as Joe Wicks and Joe Exotic to Captain Tom and Connell's chain, in celebration of the connections we have made to help us cope by keeping us distracted, entertained and together during the COVID-19 pandemic, London.
YORK, ENGLAND - AUGUST 12: Actor Chris Hannon from the Park Bench Theatre performs Samuel Beckett’s 'First Love' during an open air play in a socially distanced covid secure space in Rowntree Park on August 12, 2020 in York, England. As coronavirus lockdown restrictions are eased in many areas, the theatre and the arts sectors begin to re-start their businesses. 'First Love' is a short story by Samuel Beckett, written in 1946 and first published in its original French version in 1970 and, in Beckett's English translation, in 1973. The Park Bench Theatre season is being presented by Engine House Theatre. (Photo by Ian Forsyth/Getty Images)
Assistant Head Gardener, Nick Delves at the National Trust's Nymans Gardens in West Sussex, where the forecast of rain is good news for the gardeners caring for the 60 metres of summer borders which are reliant on rainfall and harvested rainwater as they reach their peak. Picture date: Wednesday August 12, 2020. Yellow weather warnings for severe thunderstorms remain in place for large swathes of the UK, with temperatures expected to remain in the mid-30s. See PA story WEATHER Hot. Photo credit should read: Stefan Rousseau/PA Wire
Flooding at Queen Victoria Hospital car park, in Kirkcaldy, Fife, Scotland. Thunderstorm warnings are still current for most of the UK on Wednesday, while high temperatures are forecast again for many parts of England.
People enjoy the hot weather as they take a punt trip along the River Cam in Cambridge, England Tuesday Aug. 11, 2020. After days of scorching temperatures, large swathes of the UK could be hit by severe thunderstorms this week. (Joe Giddens/PA via AP)
A woman sunbathes in a London park, Tuesday, Aug. 11, 2020. After days of clear skies and high temperatures, large swathes of the UK could be hit by severe thunderstorms later this week, if predictions are correct.(AP Photo/Kirsty Wigglesworth)
The sun rises over fishing boats at anchor in the sea off of Selsey in West Sussex. (Photo by Andrew Matthews/PA Images via Getty Images)
SOUTHEND-ON-SEA, ENGLAND AUGUST 11: A traffic warden wearing a face mask checks a parked vehicle along the promenade on August 11, 2020 in Southend on Sea, England. Parts of the UK remain in the grip of a Summer heatwave that has seen temperatures rise above 30 degrees in much of the country. (Photo by John Keeble/Getty Images)
Two people wearing protective masks sit two seats apart on a moving London underground train as the UK continues to recover from the coronavirus pandemic.
Maintenance work on the UK's first Dutch-style roundabout, which prioritises cyclists and pedestrians over motorists, and has been forced to close for three nights due to a car crash that happened the day before its opening ceremony.
A man and woman, both wearing protective face masks, walk out of a shop on Oxford Street, London, as the UK continues to recover from the coronavirus pandemic.
LONDON, ENGLAND - AUGUST 11: The London Eye is lit up in red as part of the #WeMakeEvents 'Throw Us a Line Campaign' on August 11, 2020 in London, England. Venues across the UK turn their lights red to represent the industry being on "red alert" and highlight the issues the live events sector are facing during the ongoing coronavirus pandemic. (Photo by Chris Jackson/Getty Images)
Two-year old Jessica Sanderson amongst the sunflower fields at Vine House Farm near Baston, England, Monday Aug. 10, 2020. (Joe Giddens/PA via AP)
The sun rises behind Blyth East Pier Lighthouse in Northumberland. (Photo by Owen Humphreys/PA Images via Getty Images)
Pupils arrive at Kelso High School on the Scottish Borders as schools in Scotland start reopening on Tuesday amid concerns about the safety of returning to the classroom during the coronavirus pandemic. (Photo by Owen Humphreys/PA Images via Getty Images)
Britain's Prime Minister Boris Johnson takes part in archery during a visit to the Premier Education Summer Camp at Sacred Heart of Mary Girl's School, Upminster, England, Monday Aug. 10, 2020, to see the steps they are taking to be COVID secure ahead of children returning in September. (Lucy Young/Pool via AP)
A protester selects a placard at Times Square during the Black lives matter protest.
Protesters took to the streets to demand the arrest of an officer responsible for the death of Breonna Taylor on March 13, 2020 in Louisville, Kentucky. (Photo by Ron Adar / SOPA Images/Sipa USA)
An elderly man is seen riding his rickshaw on Waterloo Bridge during summer tourism season as London encourages internal tourism after global Coronavirus lockdown drastically shrunk international tourism in London, England, August 10, 2020. Central London at this time of the year is usually full of tourists, cars and rickshaws but amid Covid-19 pandemic most traditional tourist businesses struggle to find clients. (Photo by Dominika Zarzycka/NurPhoto via Getty Images)
Young men of Shubzskate group pose to be photographed in a landmark Southbank skate park as London encourages internal tourism after global Coronavirus lockdown drastically shrunk international tourism in London, England, August 10, 2020. While England introduces a policy of obligatory protective face masks in closed public spaces, some people choose to use masks outdoors too. (Photo by Dominika Zarzycka/NurPhoto via Getty Images)
Myleene Klass arrives at the Global Radio Studios in London. (Photo by Brett Cove / SOPA Images/Sipa USA)
A demonstrator shouts slogans on a megaphone during a Black lives Matter protest outside Scotland Yard.
The protesters are calling for an end to �over policing of Black communities� and the use of excessive force. (Photo by Thabo Jaiyesimi / SOPA Images/Sipa USA)
A group of people thought to be migrants crossing The Channel in a small boat headed in the direction of Dover, Kent. (Photo by Gareth Fuller/PA Images via Getty Images)
Tourists are seen walking on London Bridge at south bank of Thames river as London encourages internal tourism after global Coronavirus lockdown drastically shrunk international tourism - London, England, August 9, 2020. While England introduces a policy of obligatory protective face masks in closed public spaces, some people choose to use masks outdoors too. (Photo by Dominika Zarzycka/NurPhoto via Getty Images)
KILMARNOCK, SCOTLAND - AUGUST 09: Ryan Christie of Celtic takes a free kick during the Scottish Premier League match between Kilmarnock and Celtic at Rugby Park on August 09, 2020 in Kilmarnock, Scotland. (Photo by Ian MacNicol/Getty Images)
Red Bull driver Max Verstappen of the Netherlands celebrates after winning the 70th Anniversary Formula One Grand Prix at the Silverstone circuit, Silverstone, England, Sunday, Aug. 9, 2020. (Bryn Lennon, Pool via AP)
Mother and daughter walk through a plantation at the Pick you Own farm.
Pick your own crop farms is a popular summer 'event' in the UK with people going to pick fresh farm produce in the participating farms. (Photo by David Mbiyu / SOPA Images/Sipa USA)
Home Secretary Priti Patel in Dover, the day after she appointed Dan O�Mahoney as the Clandestine Channel Threat Commander - a new role leading the UK�s response to tackling illegal attempts to reach the UK - who will be tasked with making the route unviable for small boat crossings.
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Speaking about Kimani's experience, Marks & Spencer issued an apology.
"In June we shared our commitments to being a truly inclusive place to shop and work and were honest that we have more to do and more to learn," the statement read.
"As part of this, we are reviewing our ranges, supported by our BAME network, to ensure we have lingerie items that are flattering and suitable for all customers.
"All of our product colour names have been taken from a design colour palette used across the industry, but we agree with Kusi. We are changing the name of the bra colour and are writing to Kusi to confirm that, and let her know that we're sorry for not moving faster."
This isn't the first time that M&S has made a change after customer backlash.
Last year it renamed its Pornstar Martini after people accused the retailer of "normalising porn". The drink's name was changed to Passion Star Martini to fall in line with guidance from an independent complaints panel.
Early last year, the retailer was also accused of "cultural appropriation" after the launch of its vegan biriyani wrap. One chef said that the wrap didn't contain the right ingredients to be called a classic biriyani, a sentiment that many people on social media shared.