Hobbycraft emerges from lockdown in ‘strong position’ after online growth

Hobbycraft said it has emerged from the coronavirus lockdown in a “strong position” after online sales tripled amid the pandemic.

The arts and crafts retailer, which has 100 stores across the UK, said like-for-like online sales increased by more than 200% during the 12-week lockdown period.

It said all its outlets were shut until non-essential shops were allowed to welcome back customers on June 15, “significantly impacting” total sales as a result.

Hobbycraft stressed that demand for arts and crafts “remains strong”, with high customer demand in stores since they reopened.

In a statement, the company said: “The business has emerged from the March-June lockdown in a strong position and is now well placed to withstand the longer-term impacts of the pandemic and drive further growth.”

Hobbycraft said it has seen high demand in stores since they reopened (Paul Michael Hughes/PA)
Hobbycraft said it has seen high demand in stores since they reopened (Paul Michael Hughes/PA)

The update came as the company announced its full-year results for the year to February 16.

The retailer saw total revenues surge 8.9% to £193.6 million as it was boosted by a 19% jump in online sales during the year.

Hobbycraft opened five new outlets during the year as it continued to expand by opening new smaller format stores across the country.

Chief executive Dominic Jordan said it has been “pleased” with its performance over the past year.

He said: “We continue to execute our strategy with improvements in product ranges supporting multi-channel growth.

“Our broad range of products continues to evolve with more specialist materials and newness, ensuring that we satisfy the needs of craft enthusiasts and stay ahead of the competition.

“Our resolute focus on the strategy will see us bring further product innovation and inspiration, a new approach to online demonstrations and workshops, new stores and further investment in our e-commerce platform to support future growth.”

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