Jacob Rees-Mogg poses with crisps following Yorkshire Tea online abuse

Jacob Rees-Mogg posed with packets of ready salted crisps in an apparent follow up to a picture of fellow cabinet member Rishi Sunak with a bag of Yorkshire Tea.

The Conservative MP appeared in his study with a bag of Walkers and a tube of Pringles, reassuring makers of “artisan crisps” that they were in “no danger”.

“I am a Walker’s crisps man or Pringles when I’m feeling extravagant,” he tweeted.

Yorkshire Tea received online abuse earlier this week when newly-appointed Chancellor Mr Sunak, posted a photo of himself with its product.

Administrators of the teamaker’s Twitter account appealed for people to “be kind” after they were bombarded with angry messages and calls for people to boycott the brand.

But social media users were quick to joke about a robe hanging behind Mr Rees-Mogg, which had taken on a spectre-like form.

Football commentator and Walkers Crisps brand ambassador, Gary Lineker, replying to a suggestion that the MP was after his job, said: “He’ll have to be quick, looks like the Grim Reaper is behind him.”

Comedian David Baddiel wrote: “Slightly surprised, given that this is a jolly tweet about crisps, that Jacob hasn’t made more effort to hide his Grim Reaper cloak.”

Walkers Crisps joked that its social media team had tripled in size in order to reply to the comments, saying: “There’s three of us now”.

Curators reassured people that they had not been subject to online similar abuse as Yorkshire Tea.

“Just enjoying a lovely cup of @YorkshireTea and waiting for all this to blow over” the brand tweeted.

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