Sir Richard Branson to launch new luxury cruise line in Dover

Richard Branson Bondi Media Opportunity

Sir Richard Branson will launch his new luxury cruise line in Dover on Friday as he seeks to make a splash in a new market.

Virgin Voyages launches with the unveiling of the Scarlet Lady – the first of four "Lady ships" in the new fleet.

The high-end new endeavour aims to bring the experience of a boutique hotel to the sea.

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Sir Richard Branson to launch new luxury cruise line
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Sir Richard Branson to launch new luxury cruise line
Note: Mute audio. Sir Richard Branson will launch his new luxury cruise line in Dover on Friday as he seeks to make a splash in a new market. Virgin Voyages launches with the unveiling of the Scarlet Lady – the first of four “Lady ships” in the new fleet.
Note: Mute audio. Sir Richard Branson will launch his new luxury cruise line in Dover on Friday as he seeks to make a splash in a new market. Virgin Voyages launches with the unveiling of the Scarlet Lady – the first of four “Lady ships” in the new fleet.
Note: Mute audio. Sir Richard Branson will launch his new luxury cruise line in Dover on Friday as he seeks to make a splash in a new market. Virgin Voyages launches with the unveiling of the Scarlet Lady – the first of four “Lady ships” in the new fleet.
Sir Richard Branson to launch new luxury cruise line in Dover
Note: Mute audio. Sir Richard Branson will launch his new luxury cruise line in Dover on Friday as he seeks to make a splash in a new market. Virgin Voyages launches with the unveiling of the Scarlet Lady – the first of four “Lady ships” in the new fleet.
Note: Mute audio. Sir Richard Branson will launch his new luxury cruise line in Dover on Friday as he seeks to make a splash in a new market. Virgin Voyages launches with the unveiling of the Scarlet Lady – the first of four “Lady ships” in the new fleet.
Sir Richard Branson will launch his new luxury cruise line in Dover on Friday as he seeks to make a splash in a new market. Virgin Voyages launches with the unveiling of the Scarlet Lady – the first of four “Lady ships” in the new fleet.
SYDNEY, AUSTRALIA - NOVEMBER 13: Richard Branson poses at Bondi Beach on November 13, 2019 in Sydney, Australia. (Photo by Don Arnold/WireImage)
SYDNEY, AUSTRALIA - NOVEMBER 13: Richard Branson poses at Bondi Beach on November 13, 2019 in Sydney, Australia. (Photo by Don Arnold/WireImage)
SYDNEY, AUSTRALIA - NOVEMBER 13: Richard Branson takes part in a pilates class at Bondi Beach on November 13, 2019 in Sydney, Australia. (Photo by Don Arnold/WireImage)
SYDNEY, AUSTRALIA - NOVEMBER 13: Richard Branson arrives at Bondi Beach via a rubber dinghy at Bondi Beach on November 13, 2019 in Sydney, Australia. (Photo by Don Arnold/WireImage)
Richard Branson, Founder of Virgin Galactic (C) speaks to a trader before ringing the First Trade Bell to commemorate the company's first day of trading on the New York Stock Exchange (NYSE) on October 28, 2019 in New York City. (Photo by Johannes EISELE / AFP) (Photo by JOHANNES EISELE/AFP via Getty Images)
NEW YORK, NY - OCTOBER 28:  Sir Richard Branson, Founder of Virgin Galactic, arrives on the floor of the New York Stock Exchange (NYSE) before ringing a ceremonial bell to promote the first day of trading of Virgin Galactic Holdings shares on October 28, 2019 in New York City. Virgin Galactic Holdings became the first space-tourism company to go public as it began trading on Monday with a market value of about $1 billion. (Photo by Drew Angerer/Getty Images)
Virgin Galactic Founder Sir Richard Branson demonstrates a spacewear system, designed for Virgin Galactic astronauts, at an event October 16, 2019 in Yonkers, New York. - At the event Virgin Galactic and Under Armour unveiled the worlds first exclusive spacewear system for private astronauts. (Photo by Don Emmert / AFP) (Photo by DON EMMERT/AFP via Getty Images)
NEW YORK, NY - OCTOBER 28:  Sir Richard Branson, Founder of Virgin Galactic, looks on before ringing a ceremonial bell on the floor of the New York Stock Exchange (NYSE) to promote the first day of trading of Virgin Galactic Holdings shares on October 28, 2019 in New York City. Virgin Galactic Holdings became the first space-tourism company to go public as it began trading on Monday with a market value of about $1 billion. (Photo by Drew Angerer/Getty Images)
Virgin Galactic Founder Sir Richard Branson demonstrates a spacewear system, designed for Virgin Galactic astronauts, at an event October 16, 2019 in Yonkers, New York. - At the event Virgin Galactic and Under Armour unveiled the worlds first exclusive spacewear system for private astronauts. (Photo by Don Emmert / AFP) (Photo by DON EMMERT/AFP via Getty Images)
LONDON, ENGLAND - SEPTEMBER 15: Billy Porter, Richard Branson, Joan Branson and Holly Branson attend the Virgin Voyages and Gareth Pugh collaboration launch party at The Royal Opera House on September 15, 2019 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Virgin Voyages)
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Sir Richard, Virgin Group founder, said: "I have dreamed of starting my own cruise line since I was in my 20s and I'm thrilled that moment has arrived.

"The Scarlet Lady is truly special and we've worked with some of the world's most sought-after designers, artists and architects to craft an extraordinary experience.

"The benefit of our five decades in business in so many industries is that we can offer a voyage like no other."

The Genoa-built Scarlet Lady set sail from Italy earlier this month and will soon be whisking travellers away to exotic destinations including Costa Maya in Mexico, Puerto Plata in the Dominican Republic, Key West and The Bahamas.

Richard Branson Bondi Media Opportunity

The ship will later be joined by sister liner Valiant Lady which features seven-night Mediterranean itineraries out of Barcelona, Spain when she debuts in May 2021.

Arriving at Port of Dover early on Thursday morning, the Scarlet Lady's visit will be celebrated with fireworks and festivities over the weekend.

Virgin Voyages says the ship features "dazzling contemporary design" and will "reinvigorate the cruise industry in the same way Virgin Atlantic did for aviation".

The new cruise line touts its use of Climeon, a technology that utilises heat generated from the ship's engines to create electricity, thereby decreasing the demand for fuel.

Virgin Voyages says it is working towards a "net zero future" for the cruise industry.

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