Fake news used at a scale 'never seen before' in an election campaign, expert says

Fake news and misleading information in the 2019 election campaign are at a scale "never seen before", experts have warned.

The past few weeks have seen MPs bombard the public with claims that have been misleading at best and outright lies at worse.

Within the past few weeks, Boris Johnson's claim of planning to recruit 50,000 nurses has been heavily contested and Jeremy Corbyn'sassertion that Labour investigates all cases of anti-semitism was called into question.

Meanwhile, the Liberal Democrats have been accused of publishing misleading polling data on their leaflets.

Each major party has been accused of using misleading claims during this election. (PA Images)

Will Moy, the chief executive at FullFact, believes new tactics have misled voters and that it should not be possible for political parties to get away with it.

He has called on election laws to be tightened and for politicians to have enough "self-respect" to rise above telling misleading statements and ensure what they put out is trustworthy.

He told Yahoo News UK: "This election has been full of accusations of dishonesty and that is at a scale we've never seen before."

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General Election 2019
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General Election 2019
LONDON, ENGLAND - DECEMBER 13: Labour Party leader Jeremy Corbyn leaves the stage at Sobell leisure centre after retaining his parliamentary seat on December 13, 2019 in London, England. Labour leader Jeremy Corbyn has held the Islington North seat since 1983. The current Conservative Prime Minister Boris Johnson called the first UK winter election for nearly a century in an attempt to gain a working majority to break the parliamentary deadlock over Brexit. The election results from across the country are being counted overnight and an overall result is expected in the early hours of Friday morning. (Photo by Leon Neal/Getty Images)
First Minister Nicola Sturgeon takes a selfie with her newly elected MPs at the SEC Centre in Glasgow after counting for the 2019 General Election. (Photo by Andrew Milligan/PA Images via Getty Images)
First Minister Nicola Sturgeon hugs her newly elected MPs at the SEC Centre in Glasgow after counting for the 2019 General Election. (Photo by Andrew Milligan/PA Images via Getty Images)
Prime Minister Boris Johnson giving his victory speech after winning the Uxbridge & Ruislip South constituency in the 2019 General Election.
Prime Minister Boris Johnson with partner Carrie Symonds and dog Dilyn at the count for the Uxbridge & Ruislip South constituency in the 2019 General Election.
A Scottish National Party (SNP) supporter celebrates a success at the count centre in Glasgow on December 13, 2019 after votes are counted in the UK general election. (Photo by ANDY BUCHANAN / AFP) (Photo by ANDY BUCHANAN/AFP via Getty Images)
Lib Dem leader Jo Swinson (second right) reacts as she loses her East Dumbartonshire constituency, during the count at the Leisuredome, Bishopbriggs. (Photo by Jane Barlow/PA Images via Getty Images)
Labour leader Jeremy Corbyn waits for the results at Sobell Leisure Centre for the Islington North constituency for the 2019 General Election. (Photo by Joe Giddens/PA Images via Getty Images)
The SNP's Alison Thewliss (centre) celebrates a victory for her party in the 2019 General Election during the count at SEC Centre in Glasgow. (Photo by Andrew Milligan/PA Images via Getty Images)
BELFAST, NORTHERN IRELAND - DECEMBER 13: Sinn Fein candidate Paul Maskey celebrates his victory in the west Belfast constituency alongside Sinn Fein northern leader Michelle ONeill in the Belfast count centre at the Titanic Exhibition centre on December 13, 2019 in Belfast, United Kingdom. The current Conservative Prime Minister Boris Johnson called the first UK winter election for nearly a century in an attempt to gain a working majority to break the parliamentary deadlock over Brexit. The election results from across the country are being counted and an overall result is expected in the early hours of Friday morning. (Photo by Charles McQuillan/Getty Images)
Sinn Fein candidate for West Tyrone Orfhlaith Begley prepares for a TV interview after winning the West Tyrone constituency at the Leisure Centre, in Omagh, Northern Ireland, as counting continues in the 2019 General Election. (Photo by Brian Lawless/PA Images via Getty Images)
Count staff as a full recount for Fermanagh/South Tyrone at was announced at the Leisure Centre, in Omagh, Northern Ireland, as counting continues in the 2019 General Election.
Police with party supporters at the Uxbridge count where Hayes and Harlington MP John McDonnell retained his parliamentary seat after the 2019 General Election, and the result for the Prime Minister's constituency is expected shortly. (Photo by Stefan Rousseau/PA Images via Getty Images)
Counting taking place for the Chipping Barnet, Finchley and Golders Green, and Hendon constituencies, at Allainz Park, London. Luciana Berger is contesting the Finchley and Golders Green constituency for the Liberal Democrats. (Photo by Jacob King/PA Images via Getty Images)
Britain's opposition Labour Party leader Jeremy Corbyn (L) exchanges a laugh with the Brexit Party candidate Yosef David (R) as they stand on the stage to hear the results of the race to be MP for Islington North at the count centre in Islington, north London, on December 13, 2019 as part of the UK general election. (Photo by ISABEL INFANTES / AFP) (Photo by ISABEL INFANTES/AFP via Getty Images)
First Minister Nicola Sturgeon celebrates with supporters at the SEC Centre in Glasgow during counting for the 2019 General Election. (Photo by Andrew Milligan/PA Images via Getty Images)
Supporters of Conservative candidate Zac Goldsmith hug after hearing at St Mary's University, in Strawberry Hill, Twickenham, that he had lost his Richmond Park seat in the 2019 General Election. (Photo by Steve Parsons/PA Images via Getty Images)
Michelle Dewberry, the former winner of The Apprentice and Brexit Party candidate for Hull West & Hessle, with former Crystal Palace owner Simon Jordan after she failed to win the Kingston upon Hull West & Hessle seat at the Guildhall in Hull in the 2019 General Election.
Michelle Dewberry, the former winner of The Apprentice and Brexit Party candidate for Hull West & Hessle, with former Crystal Palace owner Simon Jordan after she failed to win the Kingston upon Hull West & Hessle seat at the Guildhall in Hull in the 2019 General Election.
Conservative candidate Mike Freer speaks after winning the Finchley & Golders Green constituency in north London for the 2019 General Election.
The DUP's Nigel Dodds is embraced by leader Arlene Foster after losing the Belfast North seat at the Titanic exhibition centre, Belfast, for the 2019 General Election. (Photo by Liam McBurney/PA Images via Getty Images)
Prime Minister Boris Johnson giving his victory speech after winning the Uxbridge & Ruislip South constituency in the 2019 General Election. (Photo by Stefan Rousseau/PA Images via Getty Images)
LONDON, UNITED KINGDOM - DECEMBER 12: Prime Minister Boris Johnson arrives to cast his vote with dog Dilyn at Methodist Hall polling station on December 12, 2019 in London, England. The current Conservative Prime Minister Boris Johnson called the first UK winter election for nearly a century in an attempt to gain a working majority to break the parliamentary deadlock over Brexit. The election results from across the country are being counted overnight and an overall result is expected in the early hours of Friday morning. (Photo by Christopher Furlong/Getty Images)
LONDON, UNITED KINGDOM - DECEMBER 12: UK Prime Minister Boris Johnson departs after casting his vote at Methodist Hall polling station on December 12, 2019 in London, England. The current Conservative Prime Minister Boris Johnson called the first UK winter election for nearly a century in an attempt to gain a working majority to break the parliamentary deadlock over Brexit. The election results from across the country are being counted overnight and an overall result is expected in the early hours of Friday morning. (Photo by Kate Green/Anadolu Agency via Getty Images)
LONDON, UNITED KINGDOM - DECEMBER 12: Labour leader Jeremy Corbyn and his wife Laura Alvarez outside the polling station at Pakeman Primary School, Holloway on December 12, 2019 in London, England. The current Conservative Prime Minister Boris Johnson called the first UK winter election for nearly a century in an attempt to gain a working majority to break the parliamentary deadlock over Brexit. The election results from across the country will be counted overnight and an overall result is expected in the early hours of Friday morning. (Photo by Peter Summers/Getty Images)
Labour leader Jeremy Corbyn gives a thumbs up as he and his wife Laura Alvarez cast their votes in the 2019 General Election at the polling station at Pakeman Primary School in Islington, north London, (Photo by Joe Giddens/PA Images via Getty Images)
BEARSDEN, UNITED KINGDOM - DECEMBER 12: Liberal Democrat Leader Jo Swinson and her husband Duncan Hames arrive to vote at Castlehill Primary School on December 12, 2019 in Bearsden, near Glasgow, Scotland. The current Conservative Prime Minister Boris Johnson called the first UK winter election for nearly a century in an attempt to gain a working majority to break the parliamentary deadlock over Brexit. The election results from across the country are being counted overnight and an overall result is expected in the early hours of Friday morning. (Photo by David Cheskin/Getty Images)
Nuns leave after voting at St John's parish hall polling station in London as Britain holds a general election on December 12, 2019 (Photo by Niklas HALLE'N / AFP) (Photo by NIKLAS HALLE'N/AFP via Getty Images)
HARTLEPOOL, ENGLAND - DECEMBER 12: A dog stands next to a polling station sign as voters in Hartlepool head to the polls during polling day for the 2019 general election on December 12, 2019 in Hartlepool, England. The current Conservative Prime Minister Boris Johnson called the first UK winter election for nearly a century in an attempt to gain a working majority to break the parliamentary deadlock over Brexit. The election results from across the country will be counted overnight and an overall result is expected in the early hours of Friday morning. (Photo by Ian Forsyth/Getty Images)
Chelsea Pensioners leave after casting their votes in the 2019 General Election in Chelsea, London. (Photo by Rick Findler/PA Images via Getty Images)
Kiki and Yoko leave a polling station with their owner in Brighton, south England as Britain holds a general election on December 12, 2019 (Photo by Glyn KIRK / AFP) (Photo by GLYN KIRK/AFP via Getty Images)
GLASGOW, UNITED KINGDOM - DECEMBER 12: First Minister of Scotland and leader of the SNP Nicola Sturgeon votes with her husband Peter Murrell at Broomhouse Community Hall in Ballieston on December 2019, in Glasgow, Scotland. The current Conservative Prime Minister Boris Johnson called the first UK winter election for nearly a century in an attempt to gain a working majority to break the parliamentary deadlock over Brexit. The election results from across the country are being counted overnight and an overall result is expected in the early hours of Friday morning. (Photo by Jeff J Mitchell/Getty Images)
SNP leader Nicola Sturgeon casts her vote in the 2019 General Election at Broomhouse Park Community Hall in Glasgow. (Photo by Andrew Milligan/PA Images via Getty Images)
Northern Ireland's Democratic Unionist Party (DUP) leader Arlene Foster wears a Union flag-themed scarff as she arrives at a Polling Station to cast her ballot paper and vote in Brookeborough, Northern Ireland, on December 12, 2019, as Britain holds a general election. (Photo by Paul Faith / AFP) (Photo by PAUL FAITH/AFP via Getty Images)
Prime Minister Boris Johnson delivers milk to Debbie Monaghan in Guiseley, Leeds, ahead of Thursday's General Election.
Prime Minister Boris Johnson delivers milk to Debbie Monaghan in Guiseley, Leeds, ahead of Thursday's General Election.
Labour leader Jeremy Corbyn hugs Scottish Labour leader Richard Leonard as he arrives in Glasgow, while on the General Election campaign trail.
Labour leader Jeremy Corbyn speaks to the media at the start of the final day of General Election campaigning in Glasgow.
Prime Minister Boris Johnson holds a freshly bakes pie during a visit to the Red Olive in Derby, while on the General Election campaign trail.
Prime Minister Boris Johnson drives a Union flag-themed JCB, with the words "Get Brexit Done" inside the digger bucket, through a fake wall emblazoned with the word "Gridlock", during a visit to JCB cab manufacturing centre in Uttoxeter, while on the General Election campaign trail.
Liberal Democrat Leader Jo Swinson (centre left) speaks during a rally in Bath, while on the General Election campaign trail.
Extinction Rebellion protesters dressed as bees glue themselves to the Conservative Party campaign bus as Prime Minister Boris Johnson visits the JCB cab manufacturing centre in Uttoxeter, while on the General Election campaign trail.
Extinction Rebellion protesters dressed as bees glue themselves to the Conservative Party campaign bus as Prime Minister Boris Johnson visits the JCB cab manufacturing centre in Uttoxeter, while on the General Election campaign trail. PA Photo. Picture date: Tuesday December 10, 2019. See PA story POLITICS Election. Photo credit should read: Stefan Rousseau/PA Wire
Labour leader Jeremy Corbyn joins a phone banking session with party activists at the Scottish Labour Party headquarters in Glasgow, while on the General Election campaign trail.
Labour Party leader Jeremy Corbyn waves to supporters after speaking at a rally outside Bristol City Council in Bristol, while on the General Election campaign trail. PA Photo. Picture date: Monday December 9, 2019. Photo credit should read: Joe Giddens/PA Wire
The SNP campaign bus travels up the Pass of Glencoe in the Highlands during its tour of Scotland in the final week of the General Election campaign.
Labour leader Jeremy Corbyn holds a football shirt presented to him at Forest Green Rovers in Nailsworth, Stroud, while on the General Election campaign trail.
Prime Minister Boris Johnson during a visit to Grimsby Fish Market, while on the General Election campaign trail. PA Photo. Picture date: Monday December 9, 2019. See PA story POLITICS Election. Photo credit should read: Stefan Rousseau/PA Wire
Labour leader Jeremy Corbyn with 89 year old Sian James during a campaign stop in Worcester, while on the General Election campaign trail.
Prime Minister Boris Johnson during a visit to Gardiner Bros in Hardwicke, while on the General Election campaign trail.
Prime Minister Boris Johnson boards his plane, following a visit to a Grimsby Fish Market, as he heads north to Teesside for the next stop on the General Election campaign trail.
SNP leader Nicola Sturgeon during a visit to Clarke Fire Services in Coatbridge, North Lanarkshire, whilst on the General Election campaign trail.
SNP leader Nicola Sturgeon with Angela Crawley (right), SNP Candidate for Lanark and Hamilton East, helps to make muffins during a visit the Wallace tea Rooms in Lanark on the General Election campaign trail.
Company administrator Paige Hood, 25, is surrounded by media after she challenged Prime Minister Boris Johnson over the Tories� use of an attack website to make it harder for people to find the Labour manifesto on Google, during his visit to Fergusons Transport in Washington, Tyne & Wear, while on the General Election campaign trail.
Prime Minister Boris Johnson speaks to the press on board his campaign plane whilst travelling to Birmingham after a day of visits in Grimsby and the north east. PA Photo. Picture date: Monday December 9, 2019. See PA story POLITICS Election. Photo credit should read: Stefan Rousseau/PA Wire
Prime Minister Boris Johnson and Chancellor Sajid Javid with other members of the Cabinet at Conservative Campaign Headquarters Call Centre, London, while on the election campaign trail.
Prime Minister Boris Johnson with other members of his Cabinet at Conservative Campaign Headquarters Call Centre, London, while on the election campaign trail.
Labour Party leader Jeremy Corbyn in Big Mel's Barbershop, Carmarthen having his beard trimmed, while on the General Election campaign trail in Wales. PA Photo. Picture date: Saturday December 7, 2019. See PA story POLITICS Election. Photo credit should read: Victoria Jones/PA Wire
Labour Leader Jeremy Corbyn with three years old Noa Williams Roberts after addressing a members' rally at Bangor University, while on the General Election campaign trail in Wales.
Actor Steve Coogan canvassing in Lewes, in the Lewes constituency with Liberal Democrat candidate Oliver Henman.
Prime Minister Boris Johnson tries his hand in goal before a football match between Hazel Grove Utd and Poynton Jnr u10s in the Cheshire Girls football league in Cheadle Hume, Cheshire, while on the election campaign trail.
Liberal Democrat Leader Jo Swinson canvassing door to door with activists during a visit to Sheffield, while on the General Election campaign trail.
Liberal Democrat Leader Jo Swinson canvassing door to door with Liberal Democrat parliamentary candidate for Sheffield Central Colin Ross (centre) during a visit to Sheffield, while on the General Election campaign trail.
Labour Leader Jeremy Corbyn, with his party's Parliamentary candidate for Aberconwy Emily Owen, meeting supporters during a visit to Llanfairfechan Town Hall near Aberconwy, while on the General Election campaign trail in Wales.
Liberal Democrat Leader Jo Swinson meets supports during a visit to Sheffield, while on the General Election campaign.
Prime Minister Boris Johnson at Conservative Campaign Headquarters Call Centre, London, while on the election campaign trail.
Prime Minister Boris Johnson tries his hand in goal before a football match between Hazel Grove Utd and Poynton Jnr u10s in the Cheshire Girls football league in Cheadle Hume, Cheshire, while on the election campaign trail.
Labour Party leader Jeremy Corbyn compares beards with a supporter during a visit to Swansea, while on the General Election campaign trail in Wales.
Labour Party leader Jeremy Corbyn looks at a baby during a visit to Swansea, while on the General Election campaign trail in Wales.
Labour Party leader Jeremy Corbyn and Welsh Labour leader Mark Drakeford (back) arriving in Swansea, while on the General Election campaign trail in Wales.
Actor Hugh Grant canvassing in Walton -on-Thames in the Esher & Walton constituency with Liberal Democrat candidate Monica Harding.
Actor Hugh Grant speaking to Liberal Democrat supporters in Walton-on-Thames, in the Esher & Walton constituency.
Actor Hugh Grant canvassing in Walton -on-Thames in the Esher & Walton constituency with Liberal Democrat candidate Monica Harding.
Liberal Democrat Leader Jo Swinson pulls a pint in Dylans - The Kings Arms on Small Business Saturday during her visit to St Albans, while on the General Election campaign trail.
Liberal Democrat Leader Jo Swinson enjoys a pint in Dylans - The Kings Arms on Small Business Saturday during her visit to St Albans, while on the General Election campaign trail.
Prime Minister Boris Johnson tries his hand in goal before a football match between Hazel Grove Utd and Poynton Jnr u10s in the Cheshire Girls football league in Cheadle Hume, Cheshire, while on the election campaign trail.
Prime Minister Boris Johnson with a man dressed as Father Christmas before a football match between Hazel Grove Utd and Poynton Jnr u10s in the Cheshire Girls football league in Cheadle Hume, Cheshire, while on the election campaign trail.
Prime Minister Boris Johnson with a man dressed as Father Christmas before a football match between Hazel Grove Utd and Poynton Jnr u10s in the Cheshire Girls football league in Cheadle Hume, Cheshire, while on the election campaign trail.
SNP leader Nicola Sturgeon and Finance Secretary Derek Mackay ice skate during a visit to the Aberdeen Christmas Market in The Quad, Marischal College, on the General Election campaign trail.
SNP leader Nicola Sturgeon ice skates during a visit to the Aberdeen Christmas Market in The Quad, Marischal College, on the General Election campaign trail. PA Photo. Picture date: Saturday December 7, 2019. See PA story POLITICS Election Sturgeon. Photo credit should read: Jane Barlow/PA Wire
Labour Party leader Jeremy Corbyn speaking at the Patti Pavilion in Swansea, while on the General Election campaign trail in Wales.
SNP leader Nicola Sturgeon and SNP candidate for Aberdeenshire West and Kincardine Fergus Mutch (centre right) take part in a traditional music workshop at the Burnett Arms Hotel, Kemnay, Aberdeenshire, on the General Election campaign trail.
Labour Party leader Jeremy Corbyn pouring a pint at the Sports and Social Club in Barry Island, while on the General Election campaign trail in Wales.
Liberal Democrat Leader Jo Swinson playing tennis as she visits Shinfield Tennis Club, where she will discuss policies aimed at promoting a healthy lifestyle and tackling child obesity, while on the General Election campaign trail.
Labour Party leader Jeremy Corbyn in a coffee shop in Barry to mark Small Business Saturday, while on the General Election campaign trail in Wales.
Labour Party leader Jeremy Corbyn in a coffee shop in Barry to mark Small Business Saturday, while on the General Election campaign trail in Wales.
Russian interference campaign behind leak of NHS documents, Reddit says
Russian interference campaign behind leak of NHS documents, Reddit says
Russian interference campaign behind leak of NHS documents, Reddit says
Labour leader Jeremy Corbyn serves students and teachers their school dinners at Bilton High School in Rugby, while on the General Election campaign trail.
A protester stands by Prime Minister Boris Johnson's battle bus as he visits the John Smedley Mill Shop, while election campaigning in Matlock.
Labour leader Jeremy Corbyn joins canteen staff to help serve school dinners to staff and students at Bilton High School in Rugby, while on the General Election campaign trail.
People protesting as Prime Minister Boris Johnson visits the John Smedley Mill Shop, while election campaigning in Matlock.
Prime Minister Boris Johnson during a visit to the John Smedley Mill, while election campaigning in Matlock, Derbyshire.
Prime Minister Boris Johnson speaking during a visit to the John Smedley Mill, while election campaigning in Matlock, Derbyshire.
(left to right) Annunziata Rees-Mogg, Lance Anisfeld, Lucy Harris and John Longworth at a press conference in London, they have resigned the whip to back the Conservative Party in the upcoming General Election.
SNP leader Nicola Sturgeon launches the party's campaign bus at Port Edgar Marina in South Queensferry, before setting off on a tour of Scotland for the final week of the SNP???s General Election campaign.
SNP leader Nicola Sturgeon is interviewed by a journalist dressed as a Christmas elf in the Nutcracker Christmas Village shop during a visit to Crieff Visitors Centre, Crieff, on the General Election campaign trail.
Liberal Democrat leader Jo Swinson visits Manor Grange Care Home in Edinburgh, while on the General Election campaign trail.
Labour leader Jeremy Corbyn after a visit to Fulbridge Academy in Peterborough, while on the General Election campaign trail.
Labour leader Jeremy Corbyn joins students and teachers for a school dinner at Bilton High School in Rugby, while on the General Election campaign trail.
Labour leader Jeremy Corbyn speaks to a crowd of supporters next to a statue of Robin Hood in Nottingham, while on the General Election campaign trail.
Labour leader Jeremy Corbyn has his photo taken with supporters in Nottingham, while on the General Election campaign trail.
SNP leader Nicola Sturgeon holds a baby in Dalkeith, while on the General Election campaign trail in Scotland. PA Photo. Picture date: Wednesday December 4, 2019. See PA story POLITICS Election . Photo credit should read: Andrew Milligan/PA Wire
SNP leader Nicola Sturgeon holds a baby in Dalkeith, while on the General Election campaign trail in Scotland. PA Photo. Picture date: Wednesday December 4, 2019. See PA story POLITICS Election . Photo credit should read: Andrew Milligan/PA Wire
Liberal Democrat leader Jo Swinson plays pool during a visit to Knights Youth Centre in London, while on the General Election campaign trail.
Brexit Party leader Nigel Farage (centre) in Deb's Diner in Sutton-in-Ashfield, Nottinghamshire, with party candidate in the area, MEP Martin Daubney (left) while election campaigning ahead of the General Election.
Shadow chancellor John McDonnell takes a photo with a supporter at a campaign event in Birmingham, whilst on the General Election campaign trail.
Extinction Rebellion protesters dressed as bees glue themselves to Liberal Democrat Leader Jo Swinson's battle bus during a visit to Knights Youth Centre in London, while on the General Election campaign trail.
Extinction Rebellion protesters dressed as bees glue themselves to Liberal Democrat Leader Jo Swinson's battle bus during a visit to Knights Youth Centre in London, while on the General Election campaign trail.
Liberal Democrat Leader Jo Swinson speaks to Extinction Rebellion protesters dressed as bees after they glued themselves to the party's battle bus during a visit to Knights Youth Centre in London, while on the General Election campaign trail.
Paul O'Rourke, who served with the Royal Irish Rangers, looks on after meeting Prime Minister Boris Johnson during a visit to a veterans centre in Salisbury, whilst on the General Election campaign trail.
Prime Minister Boris Johnson (right) speaks to Paul O'Rourke, who served with the Royal Irish Rangers, during a visit to a veterans centre in Salisbury, whilst on the General Election campaign trail. PA Photo. Picture date: Tuesday December 3, 2019. See PA story POLITICS Election. Photo credit should read: Stefan Rousseau/PA Wire
Labour leader Jeremy Corbyn has a photo taken outside Birkbeck/SOAS University of London, at the announcement of his parties of the plan for the extension of workers?? rights, whilst on the General Election campaign trail.
Labour leader Jeremy Corbyn speaking outside Birkbeck/SOAS University of London, at the announcement of Labour's plan for the extension of workers rights, whilst on the General Election campaign trail. Picture date: Tuesday December 3, 2019. Photo credit should read: Matt Crossick/Empics
Jo Swinson and farmer Christy Willett as the Liberal Democrat leader visits an arable farm in Galleywood outside of Chelmsford to discuss the impact of Brexit and a Donald Trump trade deal.
Liberal Democrat Leader Jo Swinson on the election campaign bus on route to Chelmsford to discuss the impact of Brexit and Trump trade deal with farmers, whilst on the General Election campaign trail.
Brexit Party leader Nigel Farage inside a pie shop during a visit to Bolsover, Chesterfield, whilst on the General Election campaign trail.
Prime Minister Boris Johnson helps to serve customers at a Turkish delight stall at a Christmas market in Salisbury today whilst on the General Election campaign trail in Wiltshire. PA Photo. Picture date: Tuesday December 3, 2019. See PA story POLITICS Election. Photo credit should read: Stefan Rousseau/PA Wire
Labour leader, Jeremy Corbyn leafleting outside Finsbury Park station, London, whilst on the General Election campaign trail.
Prime Minister Boris Johnson poses for photos with members during a rally held at property marketing agency, Think BDW, Colchester, while on the General Election campaign trail.
Labour leader, Jeremy Corbyn (centre left) leafleting outside Finsbury Park station, London, whilst on the General Election campaign trail.
Labour leader, Jeremy Corbyn (centre) leafleting outside Finsbury Park station, London, whilst on the General Election campaign trail.
Sinn Fein's Leaders Mary Lou McDonald (centre right) and Michellle O'Neill (centre left) with some of their General Election candidates at the launch of the party's manifesto at the Playhouse Theater in Londonderry.
Prime Minister Boris Johnson speaks to members during a rally held at property marketing agency, Think BDW, Colchester, while on the General Election campaign trail.
Prime Minister Boris Johnson onboard a boat with Home Secretary Priti Patel during a visit to the Port of Southampton, whilst on the General Election campaign trail.
Liberal Democrat's candidate for Finchley and Golders Green, Luciana Berger and Hugh Grant canvassing in Finchley while on the General Election campaign trail.
(right) Liberal Democrat's candidate for Finchley and Golders Green, Luciana Berger and Hugh Grant canvassing in Finchley while on the General Election campaign trail.
Hugh Grant canvassing for the Liberal Democrat's party in Finchley while on the General Election campaign trail.
Hugh Grant during a Liberal Democrat's canvassing event in Finchley while on the General Election campaign trail. PA Photo. Picture date: Sunday December 1, 2019. See PA story POLITICS Election. Photo credit should read: David Mirzoeff/PA Wire
Liberal Democrat's candidate for Finchley and Golders Green, Luciana Berger listen to Hugh Grant speaking during a canvassing event in Finchley while on the General Election campaign trail.
Labour Party leader Jeremy Corbyn and Labour parliamentary candidate for Scarborough and Whitby, Hugo Fearnley (right) during a rally in Whitby, while on the General Election campaign trail.
Labour leader Jeremy Corbyn takes a selfie with a supporter following a speech on international and foreign policy in York, while on the General Election campaign trail.
Labour leader Jeremy Corbyn wearing a jacket that has "for the many not the few" printed all over it, while on the General Election campaign trail in Whitby.
Liberal Democrat candidate Chuka Umunna arrives at Broadcasting House, London to appear on The Andrew Marr Show.
Liberal Democrat leader Jo Swinson arrives at Broadcasting House, London. PA Photo. Picture date: Sunday December 1, 2019. Photo credit should read: Yui Mok/PA Wire
Johnson: Disparaging remarks about single mothers made 25 years ago
Prime Minister Boris Johnson takes part in a live phone in on LBC, hosted by breakfast presenter Nick Ferrari, at their studios in central London .Picture date: Friday November 29, 2019. Photo credit should read: Matt Crossick/Empics
Prime Minister Boris Johnson takes part in a live phone in on LBC, hosted by breakfast presenter Nick Ferrari, at their studios in central London .Picture date: Friday November 29, 2019. Photo credit should read: Matt Crossick/Empics
Willie Rennie holds a copy of his party's Scottish Liberal Democrat manifesto for the December 12 General Election at Murrayfield Curling Rink, Edinburgh. PA Photo. Picture date: Friday November 29, 2019. See PA story POLITICS Election. Photo credit should read: Andrew Milligan/PA Wire
RETRANSMITTED ADDING EMBARGO EMBARGOED TO 1900 THURSDAY NOVEMBER 28 An ice sculpture is put in place for Prime Minister Boris Johnson in the studio before the start of the Channel 4 News' General Election climate debate at ITN Studios in Holborn, central London.
RETRANSMITTED WITH CORRECT CAPTION Krishnan Guru-Murthy (foreground) with (rear left to right) Liberal Democrat leader Jo Swinson, SNP leader Nicola Sturgeon, Plaid Cymru leader Adam Price, Labour Party leader Jeremy Corbyn and Green Party Co-Leader Sian Berry, standing next to ice sculptures representing the Brexit Party and Conservative Party who didn't appear at the event, before the start of the Channel 4 News' General Election climate debate at ITN Studios in Holborn, central London.
Labour leader Jeremy Corbyn (centre) arrives for Channel 4 News' General Election climate debate at ITN Studios in Holborn, central London.
Plaid Cymru leader Adam Price (centre) walks with Benjamin de Pear, editor of Channel 4 News (left), as he arrives for Channel 4 News' General Election climate debate at ITN Studios in Holborn, central London.
Green Party Co-Leader Sian Berry arrives for Channel 4 News' General Election climate debate at ITN Studios in Holborn, central London.
Prime Minister Boris Johnson speaks to the media whilst on the General Election campaign trail in Exeter, Devon.
Prime Minister Boris Johnson during a visit to Dart Farm Village in Topsham, Exeter, whilst on the General Election campaign trail.
Brexit Party leader Nigel Farage sips a pint in a pub in Hull, East Yorkshire, whilst on the General Election campaign trail.
Labour leader Jeremy Corbyn holds a redacted copy of the Department for International Trade's UK-US Trade and Investment Working Group readout as he delivers a speech about the NHS, in Westminster, London.
Labour Party leader Jeremy Corbyn makes a speech setting out the party's environment policies at Southampton Football Club in Hampshire, while on the General Election campaign trail.
DUP leader Arlene Foster speaking at her party's General Election manifesto launch at W5 in Belfast.
Labour leader Jeremy Corbyn holds a redacted copy of the Department for International Trade's UK-US Trade and Investment Working Group readout as he delivers a speech about the NHS, in Westminster, London.
Prime Minister Boris Johnson meets staff and patients during a visit to West Cornwall Community Hospital, in Penzance, Cornwall, whilst on the General Election campaign trail.
One of four poster vans that are set to tour Liberal Democrat/Conservative marginal seats at their unveiling in Smith Square, Westminster.
Labour Party leader Jeremy Corbyn at the launch of the Labour Party race and faith manifesto at the Bernie Grant Arts Centre, north London.
Brexit Party leader Nigel Farage speaking at an event in Barnsley while on the General Election campaign trail.
Prime Minister Boris Johnson in a hangar on a visit to the International Aviation Academy, Norwich, whilst on the General Election campaign trail.
Liberal Democrat leader Jo Swinson meets supporters during a visit to Dunkertons Cider Company, an organic and plastic free brewery in Cheltenham, Gloucestershire, during campaigning for the General Election.
Labour Party leader Jeremy Corbyn tries his hand at bricklaying during a visit to the West Nottinghamshire College Construction Centre, in Ashfield, whilst on the General Election campaign trail.
Tan Dhesi, Labour Party parliamentary candidate for Slough at the launch of the Labour Party race and faith manifesto at the Bernie Grant Arts Centre, north London.
Brexit Party leader Nigel Farage meets locals in Barnsley market, while on the General Election campaign trail.
Scottish Conservative leader Jackson Carlaw at the launch of the Scottish Conservative's manifesto in in North Queensferry, Fife.
Liza Begum at the launch of the Labour Party race and faith manifesto at the Bernie Grant Arts Centre, north London.
Prime Minister Boris Johnson at the launch of the Scottish Conservative's manifesto during a visit to Fife whilst on the General Election campaign trail.
Labour Party leader Jeremy Corbyn poses for a photo with parliamentary candidates at the launch of the Labour Party race and faith manifesto at the Bernie Grant Arts Centre, north London.
Prime Minister Boris Johnson at the launch of the Scottish Conservative's manifesto during a visit to Fife whilst on the General Election campaign trail.
Liberal Democrat leader Jo Swinson (centre), alongside the party's candidate for Truro and Falmouth Ruth Gripper and founder of Finisterre Tom Kay, as he gives them a tour of the workshop of the British surfing brand, which creates sustainable surfing gear, in St Agnes, Cornwall, during the General Election campaign.
Prime Minister Boris Johnson at the launch of the Scottish Conservative's manifesto during a visit to Fife whilst on the General Election campaign trail.
Labour Party leader Jeremy Corbyn at the launch of the Labour Party race and faith manifesto at the Bernie Grant Arts Centre, north London.
Labour Party leader Jeremy Corbyn at the launch of the Labour Party race and faith manifesto at the Bernie Grant Arts Centre, north London.
Andrew Stewart, Brexit Party candidate for Doncaster North speaking at an event in Barnsley.
Brexit Party leader Nigel Farage meets locals in Barnsley market, during the General Election.
Labour Party leader Jeremy Corbyn tries his hand at bricklaying during a visit to the West Nottinghamshire College Construction Centre, in Ashfield, whilst on the General Election campaign trail.
Prime Minister Boris Johnson, visits the Royal Welsh Showground, in Llanelwedd, Builth Wells whilst on the General Election campaign trail. PA Photo. Picture date: Monday November 25, 2019. See PA story POLITICS Election. Photo credit should read: Stefan Rousseau/PA Wire
Prime Minister Boris Johnson, visits the Royal Welsh Showground, in Llanelwedd, Builth Wells whilst on the General Election campaign trail. PA Photo. Picture date: Monday November 25, 2019. See PA story POLITICS Election. Photo credit should read: Stefan Rousseau/PA Wire
Prime Minister Boris Johnson, visits the Royal Welsh Showground, in Llanelwedd, Builth Wells whilst on the General Election campaign trail. PA Photo. Picture date: Monday November 25, 2019. See PA story POLITICS Election. Photo credit should read: Stefan Rousseau/PA Wire
Labour Party leader Jeremy Corbyn tries his hand at bricklaying with apprentice Drew Wainwright (left) and parliamentary candidate for Ashfield Natalie Fleet (right) during a visit to the West Nottinghamshire College Construction Centre, in Ashfield, whilst on the General Election campaign trail.
Labour Party leader Jeremy Corbyn drinks an energy drink as he speaks with a group of WASPI (Women against state pension inequality) supporters during a visit to the Renishaw Miners Welfare, in Renishaw, Sheffield, whilst on the General Election campaign trail.
Prime Minister Boris Johnson at the launch of his party's General Election manifesto in Telford, West Midlands. PA Photo. Picture date: Sunday November 24, 2019. See PA story POLITICS Election. Photo credit should read: Stefan Rousseau/PA Wire
Liberal Democrat candidate Chuka Umunna out canvassing whilst on the General Election campaign trail in Watford.
Labour Party leader Jeremy Corbyn holds some flowers as he meets supporters during a visit to Thurrock in Essex whilst on the General Election campaign trail.
Protesters wait for the arrival of Prime Minister Boris Johnson ahead of the launch of his party's manifesto at Telford International Centre in Telford, West Midlands.
Prime Minister Boris Johnson, (centre) arrives at Wolverhampton station, surrounded by his entourage and media, ahead of the launch of his party's manifesto at Telford International Centre in Telford, West Midlands.
Labour Party leader Jeremy Corbyn, holds his party's manifesto as he speaks to supporters during a visit to Thurrock in Essex whilst on the General Election campaign trail.
Prime Minister Boris Johnson, sitting with his Director of Communications, Lee Cain (right), looks over his party's manifesto as he heads by train to Telford for its launch at the Telford International Centre in Telford, West Midlands.
Labour Party leader Jeremy Corbyn meets a supporter on a train on his return from a visit to Sheffield, South Yorkshire, while on the General Election campaign trail.
SNP leader Nicola Sturgeon gives her party's candidate for North East Fife Stephen Gethins a haircut, during a visit to Craig Boyd Hairdressing in Leven, Fife, whilst on the General Election campaign trail.
SNP leader Nicola Sturgeon during a visit to Craig Boyd Hairdressing in Leven, Fife, whilst on the General Election campaign trail.
Brexit Party leader Nigel Farage on the General Election campaign trail in Hartlepool, County Durham.
Brexit Party leader Nigel Farage (left) with Brexit Party Chairman and parliamentary candidate for Hartlepool, Richard Tice (right) on the General Election campaign trail in Hartlepool, County Durham.
Liberal Democrat leader Jo Swinson with Deyan Sudjic, director of the Design Museum in London, during a visit to the museum to discuss the party's tech policy whilst on the General Election campaign trail. PA Photo. PA Photo. Picture date: Saturday November 23, 2019. See PA story POLITICS Election. Photo credit should read: Aaron Chown/PA Wire
Labour Party leader Jeremy Corbyn (centre) outside an Amazon depot in Sheffield, South Yorkshire, to announce plans for a workers' rights revolution and to ensure big businesses pay their fair share of taxes.
Labour Party leader Jeremy Corbyn outside an Amazon depot in Sheffield, South Yorkshire, to announce plans for a workers' rights revolution and to ensure big businesses pay their fair share of taxes.
Labour Party leader Jeremy Corbyn outside an Amazon depot in Sheffield, South Yorkshire, to announce plans for a workers' rights revolution and to ensure big businesses pay their fair share of taxes.
Foreign Secretary Dominic Raab (left) and shadow transport secretary Andy McDonald exchange views at the Octagon in Sheffield, South Yorkshire, after leaders of four major parties took part in the BBC Question Time Leaders' Special.
Foreign Secretary Dominic Raab (left) and shadow transport secretary Andy McDonald exchange views at the Octagon in Sheffield, South Yorkshire, after leaders of four major parties took part in the BBC Question Time Leaders' Special.
Jeremy Corbyn speaks during the launch of the Labour Party manifesto in Birmingham for the General Election. Picture dated: Thursday November 21, 2019.
Prime Minister Boris Johnson (centre) during a visit to David Wilson Homes in Bedford while on the campaign trail for the General Election.
Jeremy Corbyn points at attendees during the Labour Party's manifesto launch in Birmingham for the General Election. Picture dated: Thursday November 21, 2019
Prime Minister Boris Johnson during a visit to David Wilson Homes in Bedford while on the campaign trail for the General Election.
The shadow cabinet listen to Jeremy Corbyn during the launch of the Labour Party manifesto in Birmingham for the General Election. Picture dated: Thursday November 21, 2019.
Prime Minister Boris Johnson outside the Seaview restaurant in Saltburn-by-the-Sea, with his party's candidate for Middlesbrough South and East Cleveland Simon Clarke, while on the campaign trail for the General Election.
Protesters outside Wilton Engineering Services in Middlesbrough as Prime Minister Boris Johnson visits while on the campaign trail for the General Election. PA Photo. Picture date: Wednesday November 20, 2019. See PA story POLITICS Election. Photo credit should read: Stefan Rousseau/PA Wire
Labour Party leader Jeremy Corbyn arrives for a head-to-head General Election debate with Prime Minister Boris Johnson, at dock10 in MediaCity UK in Manchester, ahead of the General Election.
Prime Minister Boris Johnson visiting Wilton Engineering Services in Middlesbrough while on the campaign trail for the General Election.
Prime Minister Boris Johnson during a visit to washing machine manufacturer Ebac in Newton Aycliffe while election campaigning in the North East, ahead of the General Election.
Liberal Democrats leader Jo Swinson during a visit to Trumpington Park Primary School, in Cambridge, whilst campaigning for the General Election.
Prime Minister Boris Johnson visiting Wilton Engineering Services in Middlesbrough while on the campaign trail for the General Election.
Prime Minister Boris Johnson makes his way back onto his battle bus after visiting Wilton Engineering Services in Middlesbrough while on the campaign trail for the General Election.
Labour Party leader Jeremy Corbyn arrives for a head-to-head General Election debate with Prime Minister Boris Johnson, at dock10 in MediaCity UK in Manchester, ahead of the General Election.
Prime Minister Boris Johnson during a visit to Jimmy Egan's Boxing Academy at Wythenshawe, while on the campaign trail ahead of the General Election. PA Photo. Picture date: Tuesday November 19, 2019. See PA story POLITICS Election. Photo credit should read: Stefan Rousseau/PA Wire
Labour leader, Jeremy Corbyn speaking at the CBI annual conference at the InterContinental Hotel in London. PA Photo. Picture date: Monday November 18, 2019. See PA story POLITICS Election. Photo credit should read: Stefan Rousseau/PA Wire
Liberal Democrat leader Jo Swinson during her visit to the children's emergency department at University Hospital Southampton whilst on the General Election campaign trail.
Brexit Party leader Nigel Farage and Peterborough candidate Mike Greene enjoy a pint in the Queen's Head pub during a walkabout in Peterborough, Cambridgeshire, while on the campaign trail ahead of the General Election.
Scottish First Minister Nicola Sturgeon receives flowers from supporters in Abroath.
Shadow chancellor John McDonnell delivers a speech on the economy, at Church House, in Westminster, London, ahead of the General Election.
Labour leader, Jeremy Corbyn speaking at the CBI annual conference at the InterContinental Hotel in London. PA Photo. Picture date: Monday November 18, 2019. See PA story POLITICS Election. Photo credit should read: Stefan Rousseau/PA Wire
Liberal Democrat leader Jo Swinson during her visit to the children's emergency department at University Hospital Southampton whilst on the General Election campaign trail.
Brexit Party leader Nigel Farage and Peterborough candidate Mike Greene (second left) during a walkabout in Peterborough, Cambridgeshire, while on the campaign trail ahead of the General Election.
Liberal Democrat leader Jo Swinson (right) talks to staff during her visit to the children's emergency department at University Hospital Southampton whilst on the General Election campaign trail.
Prime Minister Boris Johnson spars with boxing coach, Steve Egan during a visit to Jimmy Egan's Boxing Academy at Wythenshawe, while on the campaign trail ahead of the General Election. PA Photo. Picture date: Tuesday November 19, 2019. See PA story POLITICS Election. Photo credit should read: Stefan Rousseau/PA Wire
Brexit Party leader Nigel Farage during a party rally at the Great Northern Hotel, in Peterborough, Cambridgeshire, while on the campaign trail ahead of the General Election. PA Photo. Picture date: Tuesday November 19, 2019. See PA story POLITICS Election. Photo credit should read: Joe Giddens/PA Wire
DUP's Nigel Dodds (second left) with party candidates for the upcoming General Election listen to party leader Arlene Foster speaking during the launch of a new policy plan at W5 in Belfast. PA Photo. Picture date: Tuesday November 19, 2019. See PA story POLITICS Election . Photo credit should read: Liam McBurney/PA Wire
DUP leader Arlene Foster with party colleagues who are due to stand in the upcoming General Election pose after the launch of a new policy plan at W5 in Belfast.
Shadow chancellor John McDonnell gives a speech on the economy, as part of Labour's general election campaign, at Church House in Westminster, London. Picture date: Tuesday November 19, 2019. Photo credit should read: Matt Crossick/Empics
Shadow chancellor John McDonnell gives a speech on the economy, as part of Labour's general election campaign, at Church House in Westminster, London. Picture date: Tuesday November 19, 2019. Photo credit should read: Matt Crossick/Empics
Shadow chancellor John McDonnell gives a speech on the economy, as part of Labour's general election campaign, at Church House in Westminster, London. Picture date: Tuesday November 19, 2019. Photo credit should read: Matt Crossick/Empics
Liberal Democrat Leader Jo Swinson pictured during a visit to technology company Imagination Technologies, in St Albans, Hertfordshire. Picture date: Monday November 18, 2019. Photo credit should read: Matt Crossick/Empics
Green Party Deputy leader Amelia Womack at the Observatory, London Wetlands Centre, for the launch of the Green Party manifesto for the 2019 General Election. PA Photo. Picture date: Tuesday November 19,2019. See PA story POLITICS Election. Photo credit should read: Isabel Infantes/PA Wire
(left to right) Green Party Co-Leader Jonathan Bartley speaking with Deputy leader Amelia Womack and Co-Leader Sian Berry at the Observatory, London Wetlands Centre, for the launch of the Green Party manifesto for the 2019 General Election. PA Photo. Picture date: Tuesday November 19,2019. See PA story POLITICS Election. Photo credit should read: Isabel Infantes/PA Wire
(left to right) Green Party Co-Leader Jonathan Bartley, Deputy leader Amelia Womack and Co-Leader Sian Berry at the Observatory, London Wetlands Centre, for the launch of the Green Party manifesto for the 2019 General Election.
SNP Westminster leader Ian Blackford speaking outside the Royal Courts of Justice in London, where the Liberal Democrat party are challenging ITV over the broadcaster's exclusion of their leader Jo Swinson from a televised debate.
Liberal Democrat leader Jo Swinson speaking at the CBI annual conference at the InterContinental Hotel in London.
Prime minister, Boris Johnson speaking at the CBI annual conference at the InterContinental Hotel in London. PA Photo. Picture date: Monday November 18, 2019. See PA story POLITICS Election. Photo credit should read: Stefan Rousseau/PA Wire
Independent MP David Gauke in Rickmansworth, Hertfordshire whilst on the General Election campaign trail.
Labour leader Jeremy Corbyn at the CBI annual conference at the InterContinental Hotel in London.
Labour Party leader Jeremy Corbyn speaking after a Labour clause V meeting on the manifesto at Savoy Place in London.
Prime Minister Boris Johnson door knocking in Mansfield, Nottinghamshire, whilst on the General Election campaign trail. PA Photo. Picture date: Saturday November 16, 2019. See PA story POLITICS Election. Photo credit should read: Stefan Rousseau/PA Wire
Shadow home secretary Diane Abbott is greeted by pro-immigration protesters as she arrives for a Labour clause V meeting on the manifesto at Savoy Place in London.
Prime Minister Boris Johnson, visits the Royal Welsh Winter Fair, in Llanelwedd, Builth Wells whilst on the General Election campaign trail. PA Photo. Picture date: Monday November 25, 2019. See PA story POLITICS Election. Photo credit should read: Stefan Rousseau/PA Wire
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His organisation, a registered charity, started fact checking in 2010 and has taken on four general elections and three referendums in that time.

But this campaign is distinct from previous elections.

"We are used to politicians putting their best foot forward, not exactly telling us when things haven't gone right, and being selective with what they point out," Mr Moy said.

"Nobody's naive enough to imagine that a politician campaigning to get elected is going to tell you the truth, the whole truth and nothing but the truth.

"The thing that's really striking is the introduction of new campaign techniques - techniques is being kind, new campaign tactics - that we haven't seen before, that involve misleading the public.

Will Moy, chief executive at FullFact, has spoken out about this election's misleading claims. (FullFact)

Mr Moy is worried about how campaigning is carried out online because electoral law has not been sufficiently updated.

Last week, during the ITV leader debates, the Conservatives' press account on Twitter was temporarily rebranded as "Factcheck UK" and posted tweets supporting Boris Johnson, which Mr Moy criticised as "misleading and inappropriate".

The Tories were criticised for changing the name of its press Twitter account to 'factcheckUK' during the leaders' debate (Twitter).

He said traditionally those kind of tactics would be branded as "disinformation" which parties should not be adopting.

The Tories also set up a website which looked like it held Labour's manifesto but instead had criticism of Jeremy Corbyn.

"One of the things that's striking about that is some of these things wouldn't be possible under traditional election laws for offline campaigning, where you put your name on what you put out and what you're promoting," Mr Moy said.

"The principal of transparency in campaigning is very clear under election law but because we haven't updated election law to apply online there are very big areas where people can test the boundaries of what's acceptable, and there are really no constraints that have been agreed democratically to say what we allow.

"We need new rules for the online era and the Electoral Commission's been saying that for 15 years.

"The other thing is we need self restraint and self respect from the political parties, who when they make campaigning arguments, should be prepared to make them in their own name."

But the situation offline is not much better.

Labour has revealed documents it says show the NHS is "on the table" in a trade agreement with the US but FullFact said the papers "don't clearly show us what, if anything, the UK has actually agreed".

Both the Tories and the Liberal Democrats have been criticised for their leafleting, which has included material designed to look like local newspapers that instead only promote their party.

"That is misleading the public but it is also co-opting the trust in independent journalism to try to get a party message across," Mr Moy said.

He added that it is "very disappointing to see political parties behaving that way".

Part of the problem is that politicians recognise that voters don't trust them to tell the truth anyway.

"If politicians live down to those expectations, we end up in a really bad place," Mr Moy said.

"Politicians have to have self-respect to stand up for high standards in public life even when the public don't respect them.

"All of the rest of us need to be willing to give politicians a hard time but also a fair hearing, and I think if we all switched off from politics we will do huge damage.

"FullFact is basically about giving people a better option than blind cynicism and at the moment we're in danger of blind cynicism taking over."

His group uses a combination of open source information, experts and its own in-house expertise to check politicians' claims, whether they are made in speeches or manifestos.

FullFact is part of the solution to challenging misleading claims but more needs to be done to prevent those claims from being used as a campaigning tool, Mr Moy believes.

"The first thing we need to do is update election laws so that transparency rules that already apply offline now apply online," he said.

"That's urgent, the House of Commons (digital, culture, media and sport) select committee called for emergency legislation before this election and they were right to do so.

"We need to recognise how big the decisions that the internet companies are taking about British democracy are, and put some of those choices into an open, democratic, transparent context.

"So if we want rules about election advertising online those should be made by British Parliament in a democratic way, not by US internet companies."

Brexit Secretary David Davis speaks in the House of Commons, London, where he sidestepped calls to ensure the Government does not undermine a decision by MPs to give Parliament a "meaningful vote" on the withdrawal deal.

He wants to see real-time transparency about the reach and spend for online adverts.

There also needs to be a "serious conversation" about politicians on how they conduct the campaigns, he said.

But he stressed that not every politician is guilty of putting out misleading information.

Mr Moy also believes that, despite his warnings of blind cynicism potentially taking hold, FullFact's mission is being embraced by the public.

'I think there is a real appetite in this country for making politics work for everybody, to feel like something that can be trusted and full fact is one part of that," he said.

"I think if we can harness that energy we can have really good politics."

- This article first appeared on Yahoo

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