Labour hits reset button two weeks out from election

Updated

The Labour Party has hit the reset button amid the latest polling saying the Tories are on course to win the General Election.

The party is understood to be changing tack in its campaign, particularly in Leave-voting areas, where it is in danger of losing seats to the Conservatives.

Labour insiders say a key mistake up until now was overestimating the electoral threat from the Liberal Democrats, and underestimating the likelihood of Leave voters switching from Labour to the Conservatives, the BBC has reported.

Labour's strategy so far had been – in part – to emphasise that the election is about more than Brexit and to get voters to focus on issues which would unite Labour voters in Leave and Remain areas.

The new plan is designed to appeal to those who voted for Brexit, and to try to convince them that Labour is not attempting to stop Brexit by offering another referendum.

Shadow cabinet members who back a Leave deal rather than Remain will have a higher profile in the final two weeks of the campaign.

Jeremy Corbyn and party chairman Ian Lavery, who favours leaving the EU with a deal, will tour Leave areas to try to explain the deal Labour wants to negotiate and emphasise that they will protect workers' rights.

Advertisement