Rush of traffic crashes mental health website after TV ad fronted by royals

An advert featuring the Dukes and Duchesses of Cambridge and Sussex to promote a new mental health campaign sparked such a surge in traffic it crashed its website.

The royal quartet narrated a short film launching the Every Mind Matters campaign – an initiative from Public Health England (PHE) and the NHS to empower people to manage the early symptoms of poor mental health.

Within minutes of the advert being broadcast, the Every Mind Matters website was down for a short period, believed to be due to the number of hits.

A spokeswoman for PHE said: "We're back up and running now. We think it was due to high [traffic].

"We had technicians working on it immediately and we're back up and running now."

The three-minute video, which also featured the likes of Gillian Anderson and Davina McCall, was screened on Monday.

NHS Every Mind Matters campaign
The NHS Every Mind Matters website crashed following a nationally televised ad (PA)

Narrating the video, William begins: "Everyone knows that feeling, when life gets on top of us.

"All over the country, millions of us face challenges to our mental health – at all ages – at all intensities, and for all sorts of reasons.

"We feel stressed, low, anxious, or have trouble sleeping. Me, you..."

Harry continues: "...your brother, your mother, your colleague, or your neighbour. Waiting, wondering, hoping, hurting.

"We think there's nothing to be done. Nothing we can do about it."

Meghan then counters: "But that's so wrong. There are things we can do. From today, there's a new way to help turn things around. Every Mind Matters will show you simple ways to look after your mental health."

Kate continues: "It'll get you started with a free online plan designed to help you deal with stress, boost your mood, improve your sleep and feel more in control."

The platform, which has been endorsed by the Royal College of GPs, will allow users to take a health quiz and offer them a personalised "mind plan" with practical tips around managing anxiety, low mood, sleep and stress.

Health officials hope it will empower people to practically manage their symptoms to stop their mental health escalating, which would in time reduce pressure on clinical services and free up capacity.

It comes as a new PHE survey of more than 3,000 adults in England found that 83% of respondents had experienced early signs of poor mental health in the last year including feeling anxious, stressed, having low mood or trouble sleeping.

Over a quarter of these waited longer than six months before taking action, with more than half reporting coping mechanisms including smoking, drinking or unhealthy eating and avoiding social situations.

Health Secretary Matt Hancock said the project harnesses the "power of modern technology to do good when we know it also can help contribute to some of these problems".

NHS England's national mental health director Claire Murdoch said the campaign "absolutely signals a sea change in awareness and attitudes to mental health".

John Newton, director of Health Improvement at PHE, said the core target of the platform is people who are developing early symptoms of poor mental health, but that evidence has shown it can also help people with "quite severe mental illness".

Extra content will be added to the site over time, including material on how to manage perinatal mental health and advice for parents on how to support their children.

For those without internet access, paper materials will be placed in places such as libraries, while GPs will be encouraged to direct patients towards the new resource.

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Harry and Meghan visit Johannesburg
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Harry and Meghan visit Johannesburg
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: (UK OUT FOR 28 DAYS) Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex visit the British High Commissioner's residence to attend an afternoon reception to celebrate the UK and South Africa’s important business and investment relationship, looking ahead to the Africa Investment Summit the UK will host in 2020. This is part of the Duke and Duchess of Sussex's royal tour to South Africa. on October 02, 2019 in Johannesburg, South Africa. (Photo by Pool/Samir Hussein/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: Prince Harry, Duke of Sussex accompanied by Meghan, Duchess of Sussex attends a reception to celebrate the UK and South Africa’s important business and investment relationship at the High Commissioner’s Residence during their royal tour of South Africa on October 02, 2019 in Johannesburg, South Africa. (Photo by Karwai Tang/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: (UK OUT FOR 28 DAYS) Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex visit the British High Commissioner's residence to attend an afternoon reception to celebrate the UK and South Africa’s important business and investment relationship, looking ahead to the Africa Investment Summit the UK will host in 2020. This is part of the Duke and Duchess of Sussex's royal tour to South Africa. on October 02, 2019 in Johannesburg, South Africa. (Photo by Pool/Samir Hussein/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: (UK OUT FOR 28 DAYS) Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex arrive to meet Graca Machel, widow of the late Nelson Mandela on October 02, 2019 in Johannesburg, South Africa. The Duke last met with Mrs Machel during his visit to South Africa in 2015. (Photo by Pool/Samir Hussein/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: (UK OUT FOR 28 DAYS) Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex visit the British High Commissioner's residence to attend an afternoon reception to celebrate the UK and South Africa’s important business and investment relationship, looking ahead to the Africa Investment Summit the UK will host in 2020. This is part of the Duke and Duchess of Sussex's royal tour to South Africa. on October 02, 2019 in Johannesburg, South Africa. (Photo by Pool/Samir Hussein/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: (UK OUT FOR 28 DAYS) Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex meet Graca Machel, widow of the late Nelson Mandela on October 02, 2019 in Johannesburg, South Africa. The Duke last met with Mrs Machel during his visit to South Africa in 2015. (Photo by Pool/Samir Hussein/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: (UK OUT FOR 28 DAYS) Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex meet Graca Machel, widow of the late Nelson Mandela on October 02, 2019 in Johannesburg, South Africa. The Duke last met with Mrs Machel during his visit to South Africa in 2015. (Photo by Pool/Samir Hussein/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: (UK OUT FOR 28 DAYS) Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex arrive to meet Graca Machel, widow of the late Nelson Mandela on October 02, 2019 in Johannesburg, South Africa. The Duke last met with Mrs Machel during his visit to South Africa in 2015. (Photo by Pool/Samir Hussein/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: (UK OUT FOR 28 DAYS) Meghan, Duchess of Sussex accompanied by Prince Harry, Duke of Sussex visit the Tembisa Township to learn about Youth Employment Services during their royal tour of South Africa on October 02, 2019 in Johannesburg, South Africa. (Photo by Pool/Samir Hussein/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: (UK OUT FOR 28 DAYS) Range Rovers with Meghan, Duchess of Sussex accompanied by Prince Harry, Duke of Sussex arrive the Tembisa Township to learn about Youth Employment Services during their royal tour of South Africa on October 02, 2019 in Johannesburg, South Africa. (Photo by Pool/Samir Hussein/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: (UK OUT FOR 28 DAYS) Meghan, Duchess of Sussex accompanied by Prince Harry, Duke of Sussex visit the Tembisa Township to learn about Youth Employment Services during their royal tour of South Africa on October 02, 2019 in Johannesburg, South Africa. (Photo by Pool/Samir Hussein/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: (UK OUT FOR 28 DAYS) Meghan, Duchess of Sussex accompanied by Prince Harry, Duke of Sussex visit the Tembisa Township to learn about Youth Employment Services during their royal tour of South Africa on October 02, 2019 in Johannesburg, South Africa. (Photo by Pool/Samir Hussein/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: (UK OUT FOR 28 DAYS) Meghan, Duchess of Sussex accompanied by Prince Harry, Duke of Sussex visit the Tembisa Township to learn about Youth Employment Services during their royal tour of South Africa on October 02, 2019 in Johannesburg, South Africa. (Photo by Pool/Samir Hussein/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: (UK OUT FOR 28 DAYS) Meghan, Duchess of Sussex accompanied by Prince Harry, Duke of Sussex visit the Tembisa Township to learn about Youth Employment Services during their royal tour of South Africa on October 02, 2019 in Johannesburg, South Africa. (Photo by Pool/Samir Hussein/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: (UK OUT FOR 28 DAYS) Meghan, Duchess of Sussex accompanied by Prince Harry, Duke of Sussex visit the Tembisa Township to learn about Youth Employment Services during their royal tour of South Africa on October 02, 2019 in Johannesburg, South Africa. (Photo by Pool/Samir Hussein/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: (UK OUT FOR 28 DAYS) Meghan, Duchess of Sussex accompanied by Prince Harry, Duke of Sussex visit the Tembisa Township to learn about Youth Employment Services during their royal tour of South Africa on October 02, 2019 in Johannesburg, South Africa. (Photo by Pool/Samir Hussein/WireImage)
JJOHANNESBURG, SOUTH AFRICA - OCTOBER 02: Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex visit the British High Commissioner's residence to attend an afternoon reception to celebrate the UK and South Africa’s important business and investment relationship, looking ahead to the Africa Investment Summit the UK will host in 2020. This is part of the Duke and Duchess of Sussex's royal tour to South Africa. on October 02, 2019 in Johannesburg, South Africa. (Photo by Samir Hussein/WireImage)
PRETORIA, SOUTH AFRICA - OCTOBER 02: Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex meet with South African President Cyril Ramaphosa and his wife Tshepo Motsepe at the Presidential Official Residence on day ten of their tour in Africa on October 2, 2019 in Pretoria, South Africa. (Photo by Toby Melville - Pool/Getty Images)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: Meghan, Duchess of Sussex accompanied by Prince Harry, Duke of Sussex visit the Tembisa Township to learn about Youth Employment Services during their royal tour of South Africa on October 02, 2019 in Johannesburg, South Africa. (Photo by Karwai Tang/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: Meghan, Duchess of Sussex, jewellery detail, accompanied by Prince Harry, Duke of Sussex visit the Tembisa Township to learn about Youth Employment Services during their royal tour of South Africa on October 02, 2019 in Johannesburg, South Africa. (Photo by Karwai Tang/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: Meghan, Duchess of Sussex and Prince Harry, Duke of Sussex visit the Tembisa Township to learn about Youth Employment Services during their royal tour of South Africa on October 02, 2019 in Johannesburg, South Africa. (Photo by Karwai Tang/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: Meghan, Duchess of Sussex accompanied by Prince Harry, Duke of Sussex attends a reception to celebrate the UK and South Africa’s important business and investment relationship at the High Commissioner’s Residence during their royal tour of South Africa on October 02, 2019 in Johannesburg, South Africa. (Photo by Karwai Tang/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: Meghan, Duchess of Sussex accompanied by Prince Harry, Duke of Sussex attends a reception to celebrate the UK and South Africa’s important business and investment relationship at the High Commissioner’s Residence during their royal tour of South Africa on October 02, 2019 in Johannesburg, South Africa. (Photo by Karwai Tang/WireImage)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex arrive at the Creative Industries and Business Reception at the British High Commissioners residence to meet with representatives of the British and South African business communities, including local youth entrepreneurs, on day ten of their tour in Africa on October 2, 2019 in Johannesburg, South Africa. (Photo by Dominic Lipinski - Pool/Getty Images)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex attend a Creative Industries and Business Reception on October 02, 2019 in Johannesburg, South Africa. (Photo by Chris Jackson/Getty Images)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: (EDITORS NOTE: This image has ben converted to black and white) Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex meet Graca Machel, widow of the late Nelson Mandela on October 02, 2019 in Johannesburg, South Africa. The Duke last met with Mrs Machel during his visit to South Africa in 2015. (Photo by Chris Jackson-Pool/Getty Images)
JOHANNESBURG, SOUTH AFRICA - OCTOBER 02: Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex visit Tembisa township to learn about Youth Employment Services (YES) on October 2, 2019 in Johannesburg, South Africa. The Duke and Duchess of Sussex are on an official visit to South Africa. (Photo by Facundo Arrizabalaga - Pool/Getty Images)
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