‘Get ready for Brexit’ Facebook adverts cost taxpayer more than £250,000

The Government has spent more than a quarter of a million pounds on Facebook adverts preparing the public for Brexit, despite continued uncertainty over whether the UK will depart the EU at the end of October.

Figures from the social network showed the UK Government had spent £216,613 on the adverts between September 8 and September 14 – taking the total to £256,275 in 30 days.

The "get ready for Brexit" campaign, reportedly costing the taxpayer £100 million, has also seen the messaging placed on billboards, bus stops and other social media platforms.

Spending figures for those platforms have not been made publicly available so the total spent so far is likely to be far higher than the number outlined by Facebook.

An electronic display showing a 'Get ready for Brexit' Government advert in London. (Yui Mok/PA)
An electronic display showing a 'get ready for Brexit' Government advert in London (Yui Mok/PA)

Boris Johnson has claimed the UK will still leave the EU on October 31 "no ifs, no buts", despite MPs passing a law appearing to bar an exit without a deal.

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Boris Johnson in Luxembourg
LUXEMBOURG, LUXEMBOURG - SEPTEMBER 16: Luxembourg Prime Minister Xavier Bettel speaks to the media following talks with British Prime Minister Boris Johnson on September 16, 2019 in Luxembourg, Luxembourg. Johnson met with European Commission President Jean-Claude Juncker for a working lunch earlier today. Johnson is pressing forward for a possible hard Brexit, though he has also been meeting with European leaders recently in an apparent effort to still strike a Brexit deal. (Photo by Joshua Sammer/Getty Images)
Prime Minister Boris Johnson at the UK ambassadors residence after meeting Luxembourg Prime Minister Xavier Bettel in Luxembourg.
Prime Minister Boris Johnson arriving at the UK ambassador's residence after meeting Luxembourg Prime Minister Xavier Bettel in Luxembourg.
Prime Minister Boris Johnson arriving for his meeting with Luxembourg Prime Minister Xavier Bettel at the Ministry of State in Luxembourg. (Photo by Stefan Rousseau/PA Images via Getty Images)
Prime Minister Boris Johnson is greeted by European Commission President Jean-Claude Juncker, outside Le Bouquet Garni restaurant in Luxembourg, prior to a working lunch on Brexit. (Photo by Stefan Rousseau/PA Images via Getty Images)
Prime Minister Boris Johnson with European Commission President Jean-Claude Juncker, inside Le Bouquet Garni restaurant in Luxembourg, prior to a working lunch on Brexit. (Photo by Stefan Rousseau/PA Images via Getty Images)
Prime Minister Boris Johnson and European Commission President Jean-Claude Juncker leaving Le Bouquet Garni restaurant in Luxembourg after their working lunch on Brexit. (Photo by Stefan Rousseau/PA Images via Getty Images)
LUXEMBOURG, LUXEMBOURG - SEPTEMBER 16: European Commission President Jean-Claude Juncker greets British Prime Minister Boris Johnson at the European Commission Representation on September 16, 2019 in Luxembourg. British Prime Minister Boris Johnson is holding his first meeting with European Commission President Jean-Claude Juncker in search of a Brexit deal. (Photo by Francisco Seco - Pool/Getty Images)
Prime Minister Boris Johnson and European Commission President Jean-Claude Juncker leaving Le Bouquet Garni restaurant in Luxembourg after their working lunch on Brexit. (Photo by Stefan Rousseau/PA Images via Getty Images)
Protesters outside the Luxembourg Ministry of State in Luxembourg, prior to a meeting between Prime Minister Boris Johnson and Luxembourg Prime Minister Xavier Bettel. (Photo by Stefan Rousseau/PA Images via Getty Images)
LUXEMBOURG, LUXEMBOURG - SEPTEMBER 16: European Commission President Jean-Claude Juncker (R) poses with British Prime Minister Boris Johnson prior to a meeting at a restaurant on September 16, 2019 in Luxembourg. British Prime Minister Boris Johnson is holding his first meeting with European Commission President Jean-Claude Juncker in search of a Brexit deal. (Photo by Francisco Seco - Pool/Getty Images)
Protesters outside the Luxembourg Ministry of State in Luxembourg, prior to a meeting between Prime Minister Boris Johnson and Luxembourg Prime Minister Xavier Bettel. (Photo by Stefan Rousseau/PA Images via Getty Images)
Protesters outside the Luxembourg Ministry of State in Luxembourg, prior to a meeting between Prime Minister Boris Johnson and Luxembourg Prime Minister Xavier Bettel. (Photo by Stefan Rousseau/PA Images via Getty Images)
Protestors hold placards as they look on outside the venue for talks between the British Prime Minister and EU Commission president in Luxembourg on September 16, 2019. - Six weeks before he is due to lead Britain out of the European Union, Prime Minister Boris Johnson meets Jean-Claude Juncker, insisting that a Brexit deal is possible. Downing Street has confidently billed the Luxembourg visit as part of efforts to negotiate an orderly divorce from the union before an October 17 EU summit. (Photo by François WALSCHAERTS / AFP) (Photo credit should read FRANCOIS WALSCHAERTS/AFP/Getty Images)
Protestors hold placards as they look on outside the venue for talks between the British Prime Minister and EU Commission president in Luxembourg on September 16, 2019. - Six weeks before he is due to lead Britain out of the European Union, Prime Minister Boris Johnson meets Jean-Claude Juncker, insisting that a Brexit deal is possible. Downing Street has confidently billed the Luxembourg visit as part of efforts to negotiate an orderly divorce from the union before an October 17 EU summit. (Photo by François WALSCHAERTS / AFP) (Photo credit should read FRANCOIS WALSCHAERTS/AFP/Getty Images)
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The Prime Minister travelled to Luxembourg on Monday for talks with European Commission president Jean-Claude Juncker, telling reporters he was "cautious" about progress in talks on a new Withdrawal Agreement.

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An example of one of the Facebook adverts paid for by the Government (UK Government/Facebook/PA)

The latest spending figures come after the Conservative Party was accused of misrepresenting a BBC News article in a Facebook advert.

Fact-checking charity Full Fact found the Tories had been running adverts that linked to a BBC story and contained the headline "£14 billion cash boost for schools". However, the article itself put the figure at £7.1 billion.

A Conservative Party spokesman said: "It was not our intention to misrepresent by using this headline copy with the news link, where the BBC's £7 billion figure is clearly displayed, but we are reviewing how our advert headlines match accompanying links."

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