Harry to launch online travel partnership to help protect tourist destinations

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The Duke of Sussex has travelled to the Netherlands to announce a new partnership between leading online travel firms that aims to transform the industry.

Harry hopes the new initiative featuring Booking.com, SkyScanner, CTrip, TripAdvisor and Visa will better protect tourist destinations and the communities that depend on them for generations to come.

The duke flew to Amsterdam by a commercial flight to officially launch the project, arriving on Monday.

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Prince Harry arrives at the ADAM Tower, in Amsterdam, on September 3, 2019, for the introduction of a project and global partnership between Booking.com, SkyScanner, CTrip, TripAdvisor and Visa, an initiative led by the Duke of Sussex to change the travel industry to better protect tourist destinations and communities that depend on it. (Photo by Frank van Beek / ANP / AFP) / Netherlands OUT (Photo credit should read FRANK VAN BEEK/AFP/Getty Images)
Sander Groet (right), a partner at the A'DAM Tower in Amsterdam greets the Duke of Sussex as he arrives for the launch of a new travel industry partnership. (Photo by Gareth Fuller/PA Images via Getty Images)
Prince Harry Breaks His Silence on Private Jet Controversy: 'We Can All Do Better, No One Is Perfect'
AMSTERDAM, NETHERLANDS - SEPTEMBER 03: Prince Harry, Duke of Sussex announces a partnership between Booking.com, SkyScanner, CTrip, TripAdvisor and Visa called 'Travalyst' at A'dam Tower on September 03, 2019 in Amsterdam, Netherlands. The initiative is to help transform the travel industry to better protect tourist destinations. (Photo by Chris Jackson/Getty Images)
AMSTERDAM, NETHERLANDS - SEPTEMBER 03: Prince Harry, Duke of Sussex announces a partnership between Booking.com, SkyScanner, CTrip, TripAdvisor and Visa called 'Travalyst' at A'dam Tower on September 03, 2019 in Amsterdam, Netherlands. The initiative is to help transform the travel industry to better protect tourist destinations. (Photo by Chris Jackson/Getty Images)
The Duke of Sussex at the A'DAM Tower in Amsterdam during the launch of a new travel industry partnership. (Photo by Gareth Fuller/PA Images via Getty Images)
AMSTERDAM, NETHERLANDS - SEPTEMBER 03: Prince Harry, Duke of Sussex announces a partnership between Booking.com, SkyScanner, CTrip, TripAdvisor and Visa called 'Travalyst' at A'dam Tower on September 03, 2019 in Amsterdam, Netherlands. The initiative is to help transform the travel industry to better protect tourist destinations. (Photo by Chris Jackson/Getty Images)
The Duke of Sussex meets children at Sheffield Children's Hospital in Clarkson Street, Sheffield, where he will officially open the new wing.
The Duke of Sussex arrives at Sheffield Children???s Hospital in Clarkson Street, Sheffield, where he will officially open the new wing.
The Duke of Sussex during his visit to Sheffield Hallam University, Sheffield, to learn about their commitment to applied learning in teaching and research.
The Duke of Sussex during his visit to Sheffield Hallam University, Sheffield, to learn about their commitment to applied learning in teaching and research.
The Duke of Sussex during his visit to Sheffield Hallam University, Sheffield, to learn about their commitment to applied learning in teaching and research.
The Duke of Sussex plays with one year old Noah Nicholson during his visit to Sheffield Children's Hospital in Clarkson Street, Sheffield, where he officially opened the new wing.
The Duke of Sussex arrives at the English Institute of Sport Sheffield, Sheffield, where he will watch powerlifting competitors during the Invictus UK Trials.
The Duke of Sussex plays with one year old Noah Nicholson during his visit to Sheffield Children's Hospital in Clarkson Street, Sheffield, where he officially opened the new wing.
The Duke of Sussex plays with one year old Noah Nicholson during his visit to Sheffield Children's Hospital in Clarkson Street, Sheffield, where he officially opened the new wing.
The Duke of Sussex meets the hospital's mascot, Theo the bear, during his visit to Sheffield Children's Hospital in Clarkson Street, Sheffield, where he officially opened the new wing.
The Duke of Sussex arriving at the Invictus UK Trials Sheffield 2019, English Institute of Sport, Sheffield. Picture credit should read: Doug Peters/EMPICS
The Duke of Sussex leaves the English Institute of Sport Sheffield, Sheffield, where met competitors during the Invictus UK Trials.
The Duke of Sussex arriving at the Invictus UK Trials Sheffield 2019, English Institute of Sport, Sheffield. Picture credit should read: Doug Peters/EMPICS
The Duke of Sussex watches powerlifters compete during a visit to the English Institute of Sport Sheffield, Sheffield, where he will watch Powerlifting competitors during the Invictus UK Trials.
The Duke of Sussex leaves the English Institute of Sport Sheffield, Sheffield, where met competitors during the Invictus UK Trials.
The Duke of Sussex leaves the English Institute of Sport Sheffield, Sheffield, where met competitors during the Invictus UK Trials.
The Duke of Sussex meets Invictus Team UK players and their families during a visit to the English Institute of Sport Sheffield, Sheffield, where he will watch Powerlifting competitors during the Invictus UK Trials.
AMSTERDAM, NETHERLANDS - SEPTEMBER 03: Prince Harry, Duke of Sussex announces a partnership between Booking.com, SkyScanner, CTrip, TripAdvisor and Visa called 'Travalyst' at A'dam Tower on September 03, 2019 in Amsterdam, Netherlands. The initiative is to help transform the travel industry to better protect tourist destinations. (Photo by Chris Jackson/Getty Images)
The Duke of Sussex arriving at the A'DAM Tower in Amsterdam at the launch of a new travel industry partnership. (Photo by Gareth Fuller/PA Images via Getty Images)
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Harry and wife Meghan faced mounting criticism in August after reportedly taking four private jet journeys in 11 days, rather than opting for commercial flights, despite speaking out on environmental issues.

Singer Sir Elton John defended the duke and duchess and said he had provided them and baby son Archie with a private flight to "maintain a high level of much-needed protection".

He also hit back at what he called "these relentless and untrue assassinations on their character".

Harry arrived at Amsterdam's A'dam Tower looking relaxed, and headed inside for a private meeting with chief executive officers and senior figures from the firms involved with the project.

Later, he will later deliver a speech and host a panel discussion with the company bosses.

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