Meghan and Harry’s new foundation name is being compared to a potato

The Duke of Sussex and The Duchess of Sussex at the European Premiere of The Lion King, Odeon Cinema, Leicester Square, London. Photo credit should read: Doug Peters/EMPICS

The name of the Duke and Duchess of Sussex's new foundation has been revealed.

Meghan, 37, and Harry, 34, officially separated from their joint organisation (The Royal Foundation) with the Duke and Duchess of Cambridge last month.

The couple's new charity name will be Sussex Royal, which was registered with Companies House on July 1, but has only just become public knowledge.

It lists its four directors: the Duke and Duchess of Sussex, their head of communications Sara Latham and the Royal Foundation's former director Natalie Campbell.

According to The Sun, some royal insiders are said to be "shocked" by the name choice and have "likened it to the Jersey Royal potato".

A royal source told the newspaper: "The new name is all about Harry and Meghan building their brand and doing it their way.

"But the name is a little surprising as we were expecting something a bit more traditional".

However, given that Meghan and Harry's Instagram account is called @SussexRoyal, it shouldn't come as a surprise.

The couple's first project will reportedly focus on the conservation and protection of lions, and will be announced before their tour of Africa this autumn.

The duke and duchess attended The Lion King premiere in London last weekend, which was held in support of Harry's conservation and communities work.

Since The Lion King was first released 25 years ago, half of Africa's lions have disappeared. Lions face rising threats, such as poaching, loss of prey and destruction of habitats.

However, research shows the lion population can recover.

44 PHOTOS
Lion King premiere
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Lion King premiere
The Duke and Duchess of Sussex meet Beyonce and Jay-Z at the European Premiere of Disney's The Lion King at the Odeon Leicester Square, London.
The duchess wore a black dress and heels with her hair swept up.
Please bow down to your two true queens
Beyoncé Greets Meghan Markle With a Hug at The Lion King's London Premiere: "My Princess"
The duchess wore a black dress and heels with her hair swept up.
The Duke and Duchess of Sussex attend the European Premiere of Disney's The Lion King at the Odeon Leicester Square, London.
The Duke and Duchess of Sussex attend the European Premiere of Disney's The Lion King at the Odeon Leicester Square, London.
Jay-z and Beyonce attending Disney's The Lion King European Premiere held in Leicester Square, London.
Beyonce and her husband Jay-Z wait in line to meet the Duke and Duchess of Sussex at the European Premiere of Disney's The Lion King at the Odeon Leicester Square, London.
Florence Kasumba attending Disney's The Lion King European Premiere held in Leicester Square, London.
The duchess wore a black dress and heels with her hair swept up.
Seth Rogen (left) and Billy Eichner attending Disney's The Lion King European Premiere held in Leicester Square, London.
The Duke and Duchess of Sussex attend the European Premiere of Disney's The Lion King at the Odeon Leicester Square, London.
Pharrell Williams attending Disney's The Lion King European Premiere held in Leicester Square, London.
The Duke and Duchess of Sussex attend the European Premiere of Disney's The Lion King at the Odeon Leicester Square, London.
Rochelle Humes attending Disney's The Lion King European Premiere held in Leicester Square, London.
Tess Daly attending Disney's The Lion King European Premiere held in Leicester Square, London.
Sir Tim Rice attending Disney's The Lion King European Premiere held in Leicester Square, London.
The Duke and Duchess of Sussex attending Disney's The Lion King European Premiere held in Leicester Square, London.
Hans Zimmer and Zoe Zimmer attending Disney's The Lion King European Premiere held in Leicester Square, London.
The Duke and Duchess of Sussex attending Disney's The Lion King European Premiere held in Leicester Square, London.
Elton John attending Disney's The Lion King European Premiere held in Leicester Square, London.
Guy Ritchie, Jacqui Ritchie and family attending Disney's The Lion King European Premiere held in Leicester Square, London.
Elton John and David Furnish attending Disney's The Lion King European Premiere held in Leicester Square, London.
Nicola Adams and partner attend the European Premiere of Disney's The Lion King at the Odeon Leicester Square, London.
Alexandra Burke poses for a photograph with a fan during Disney's The Lion King European Premiere held in Leicester Square, London.
Virgil van Dijk and partner attend the European Premiere of Disney's The Lion King at the Odeon Leicester Square, London.
Alexandra Burke attends the European Premiere of Disney's The Lion King at the Odeon Leicester Square, London.
Kaz Crossley attending Disney's The Lion King European Premiere held in Leicester Square, London.
Vin Diesel attending Disney's The Lion King European Premiere held in Leicester Square, London.
Ryan Thomas and Lucy Mecklenburgh attending Disney's The Lion King European Premiere held in Leicester Square, London.
Tess Daly attending Disney's The Lion King European Premiere held in Leicester Square, London.
Sam Faiers attending Disney's The Lion King European Premiere held in Leicester Square, London.
Maya Jama attending Disney's The Lion King European Premiere held in Leicester Square, London.
Louise Redknapp attends the European Premiere of Disney's The Lion King at the Odeon Leicester Square, London.
Jon Favreau attending Disney's The Lion King European Premiere held in Leicester Square, London.
Lebo M attending Disney's The Lion King European Premiere held in Leicester Square, London.
Laura Whitmore attends the European Premiere of Disney's The Lion King at the Odeon Leicester Square, London.
Billy Eichner attending Disney's The Lion King European Premiere held in Leicester Square, London.
Labrinth attends the European Premiere of Disney's The Lion King at the Odeon Leicester Square, London.
Nathalie Emmanuel attends the European Premiere of Disney's The Lion King at the Odeon Leicester Square, London.
Myleene Klass attends the European Premiere of Disney's The Lion King at the Odeon Leicester Square, London.
Florence Kasumba attends the European Premiere of Disney's The Lion King at the Odeon Leicester Square, London.
Florence Kasumba attending Disney's The Lion King European Premiere held in Leicester Square, London.
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Meghan is currently on maternity leave after giving birth to baby Archie in May, but she has attended engagements such as Trooping the Colour, Wimbledon and Harry and William's polo match. She will celebrate her 38th birthday on August 4.

It's not known when the new mum will 'officially' return to work, but it's rumoured she will attend the One Young World summit in London in October. However, considering Meghan's already been out and about a number of times since Archie's arrival, we'll likely see her again before that.

In fact, Harry and Meghan's Africa tour could well happen before October.

Harry currently has no engagements scheduled for the foreseeable future, but it's likely that he, Meghan and Archie will spend some time with the Queen at her Balmoral estate in Scotland this summer.

26 PHOTOS
Meghan takes Archie to the polo
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Meghan takes Archie to the polo
WOKINGHAM, ENGLAND - JULY 10: Prince Harry, Duke of Sussex, Meghan, Duchess of Sussex and Prince Archie Harrison Mountbatten-Windsor attend The King Power Royal Charity Polo Day at Billingbear Polo Club on July 10, 2019 in Wokingham, England. (Photo by Chris Jackson/Getty Images)
WOKINGHAM, UNITED KINGDOM - JULY 10: (EMBARGOED FOR PUBLICATION IN UK NEWSPAPERS UNTIL 24 HOURS AFTER CREATE DATE AND TIME) Meghan, Duchess of Sussex and Archie Harrison Mountbatten-Windsor attend the King Power Royal Charity Polo Match, in which Prince William, Duke of Cambridge and Prince Harry, Duke of Sussex were competing for the Khun Vichai Srivaddhanaprabha Memorial Polo Trophy at Billingbear Polo Club on July 10, 2019 in Wokingham, England. (Photo by Max Mumby/Indigo/Getty Images)
WOKINGHAM, UNITED KINGDOM - JULY 10: (EMBARGOED FOR PUBLICATION IN UK NEWSPAPERS UNTIL 24 HOURS AFTER CREATE DATE AND TIME) Meghan, Duchess of Sussex and Archie Harrison Mountbatten-Windsor attend the King Power Royal Charity Polo Match, in which Prince William, Duke of Cambridge and Prince Harry, Duke of Sussex were competing for the Khun Vichai Srivaddhanaprabha Memorial Polo Trophy at Billingbear Polo Club on July 10, 2019 in Wokingham, England. (Photo by Max Mumby/Indigo/Getty Images)
WOKINGHAM, UNITED KINGDOM - JULY 10: (EMBARGOED FOR PUBLICATION IN UK NEWSPAPERS UNTIL 24 HOURS AFTER CREATE DATE AND TIME) Meghan, Duchess of Sussex and Archie Harrison Mountbatten-Windsor attend the King Power Royal Charity Polo Match, in which Prince William, Duke of Cambridge and Prince Harry, Duke of Sussex were competing for the Khun Vichai Srivaddhanaprabha Memorial Polo Trophy at Billingbear Polo Club on July 10, 2019 in Wokingham, England. (Photo by Max Mumby/Indigo/Getty Images)
The Duchess of Sussex holding her son Archie as they attend the King Power Royal Charity Polo Day at Billingbear Polo Club, Wokingham, Berkshire.
The Duke and Duchess of Sussex with their son Archie as they the King Power Royal Charity Polo Day at Billingbear Polo Club, Wokingham, Berkshire.
The Duke and Duchess of Sussex with their son Archie as they the King Power Royal Charity Polo Day at Billingbear Polo Club, Wokingham, Berkshire.
The Duke and Duchess of Sussex with their son Archie as they the King Power Royal Charity Polo Day at Billingbear Polo Club, Wokingham, Berkshire.
The Duchess of Sussex holding her son Archie as they attend the King Power Royal Charity Polo Day at Billingbear Polo Club, Wokingham, Berkshire.
The Duchess of Sussex holding her son Archie watched the Duchess of Cambridge as they attend the King Power Royal Charity Polo Day at Billingbear Polo Club, Wokingham, Berkshire.
The Duchess of Sussex holding her son Archie as they attend the King Power Royal Charity Polo Day at Billingbear Polo Club, Wokingham, Berkshire.
WOKINGHAM, ENGLAND - JULY 10: Meghan, Duchess of Sussex and Prince Archie Harrison Mountbatten-Windsor attend The King Power Royal Charity Polo Day at Billingbear Polo Club on July 10, 2019 in Wokingham, England. (Photo by Chris Jackson/Getty Images)
WOKINGHAM, ENGLAND - JULY 10: Meghan, Duchess of Sussex, Archie Harrison Mountbatten-Windsor and Prince George of Cambridge attend The King Power Royal Charity Polo Day at Billingbear Polo Club on July 10, 2019 in Wokingham, England. (Photo by Samir Hussein/WireImage)
WOKINGHAM, ENGLAND - JULY 10: Meghan, Duchess of Sussex and Archie Harrison Mountbatten-Windsor, Catherine, Duchess of Cambridge and Prince Louis attend The King Power Royal Charity Polo Day at Billingbear Polo Club on July 10, 2019 in Wokingham, England. (Photo by Samir Hussein/WireImage)
WOKINGHAM, ENGLAND - JULY 10: Meghan, Duchess of Sussex and Archie Harrison Mountbatten-Windsor attend The King Power Royal Charity Polo Day at Billingbear Polo Club on July 10, 2019 in Wokingham, England. (Photo by Samir Hussein/WireImage)
WOKINGHAM, ENGLAND - JULY 10: Meghan, Duchess of Sussex and Archie Harrison Mountbatten-Windsor attend The King Power Royal Charity Polo Day at Billingbear Polo Club on July 10, 2019 in Wokingham, England. (Photo by Samir Hussein/WireImage)
WOKINGHAM, ENGLAND - JULY 10: Prince George and Princess Charlotte attend The King Power Royal Charity Polo Day at Billingbear Polo Club on July 10, 2019 in Wokingham, England. (Photo by Samir Hussein/WireImage)
The Duke of Cambridge and Duke of Sussex, with Aimon Srivaddhanaprabha, after they played in the Khun Vichai Srivaddhanaprabha Memorial Polo Trophy during the King Power Royal Charity Polo Day at Billingbear Polo Club, Wokingham, Berkshire. (Photo by Andrew Matthews/PA Images via Getty Images)
WOKINGHAM, ENGLAND - JULY 10: Prince Harry, Duke of Sussex competes during King Power Royal Charity Polo Day for the Vichai Srivaddhanaprabha Memorial Trophy at Billingbear Polo Club on July 10, 2019 in Wokingham, England. (Photo by Chris Jackson/Getty Images for The King Power Royal Charity Polo )
WOKINGHAM, ENGLAND - JULY 10: Catherine, Duchess of Cambridge and Prince Louis attend The King Power Royal Charity Polo Day at Billingbear Polo Club on July 10, 2019 in Wokingham, England. (Photo by Samir Hussein/WireImage)
WOKINGHAM, ENGLAND - JULY 10: Prince William, Duke of Cambridge and Prince Harry, Duke of Sussex compete during the King Power Royal Charity Polo Day for the Vichai Srivaddhanaprabha Memorial Trophy at Billingbear Polo Club on July 10, 2019 in Wokingham, England. (Photo by Chris Jackson/Getty Images for The King Power Royal Charity Polo )
The Duchess of Cambridge and Prince Louis attend the King Power Royal Charity Polo Day at Billingbear Polo Club, Wokingham, Berkshire. (Photo by Andrew Matthews/PA Images via Getty Images)
WOKINGHAM, UNITED KINGDOM - JULY 10: (EMBARGOED FOR PUBLICATION IN UK NEWSPAPERS UNTIL 24 HOURS AFTER CREATE DATE AND TIME) Meghan, Duchess of Sussex, Archie Harrison Mountbatten-Windsor and Catherine, Duchess of Cambridge (L) attend the King Power Royal Charity Polo Match, in which Prince William, Duke of Cambridge and Prince Harry, Duke of Sussex were competing for the Khun Vichai Srivaddhanaprabha Memorial Polo Trophy at Billingbear Polo Club on July 10, 2019 in Wokingham, England. (Photo by Max Mumby/Indigo/Getty Images)
WOKINGHAM, UNITED KINGDOM - JULY 10: (EMBARGOED FOR PUBLICATION IN UK NEWSPAPERS UNTIL 24 HOURS AFTER CREATE DATE AND TIME) Meghan, Duchess of Sussex and Archie Harrison Mountbatten-Windsor attend the King Power Royal Charity Polo Match, in which Prince William, Duke of Cambridge and Prince Harry, Duke of Sussex were competing for the Khun Vichai Srivaddhanaprabha Memorial Polo Trophy at Billingbear Polo Club on July 10, 2019 in Wokingham, England. (Photo by Max Mumby/Indigo/Getty Images)
WOKINGHAM, UNITED KINGDOM - JULY 10: (EMBARGOED FOR PUBLICATION IN UK NEWSPAPERS UNTIL 24 HOURS AFTER CREATE DATE AND TIME) Meghan, Duchess of Sussex, Archie Harrison Mountbatten-Windsor and Catherine, Duchess of Cambridge attend the King Power Royal Charity Polo Match, in which Prince William, Duke of Cambridge and Prince Harry, Duke of Sussex were competing for the Khun Vichai Srivaddhanaprabha Memorial Polo Trophy at Billingbear Polo Club on July 10, 2019 in Wokingham, England. (Photo by Max Mumby/Indigo/Getty Images)
WOKINGHAM, UNITED KINGDOM - JULY 10: (EMBARGOED FOR PUBLICATION IN UK NEWSPAPERS UNTIL 24 HOURS AFTER CREATE DATE AND TIME) Meghan, Duchess of Sussex, Archie Harrison Mountbatten-Windsor, Anneke Gilkes and Charlie Gilkes attend the King Power Royal Charity Polo Match, in which Prince William, Duke of Cambridge and Prince Harry, Duke of Sussex were competing for the Khun Vichai Srivaddhanaprabha Memorial Polo Trophy at Billingbear Polo Club on July 10, 2019 in Wokingham, England. (Photo by Max Mumby/Indigo/Getty Images)
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