Calvin Klein has issued an apology over criticism that one of its recent ads, featuring model Bella Hadid and a robot, was an example of "queerbaiting."
In a statement published on Twitter Friday, the clothing brand addressed backlash it received for featuring Hadid kissing a robot called Miquela ― which has its own Instagram page ― in a video for an ad campaign.
Here at CALVIN KLEIN, we welcome all types of constructive feedback from our community. We see your comments and we appreciate them. We'd like to offer our thoughts in response to comments on our campaign video featuring Bella Hadid and Lil Miquela. pic.twitter.com/OIcIekyR9K
Calvin Klein acknowledged that featuring Hadid, "someone who identifies as heterosexual," in a "same-sex kiss" could be interpreted as queerbaiting, an exploitative tactic used to tease a queer romance to draw viewers in without any intention of fully developing or representing LGBTQ people and relationships.
"As a company with a longstanding tradition of advocating for LGBTQ+ rights, it was certainly not our intention to misrepresent the LGBTQ+ community. We sincerely regret any offense we caused," the statement said.
Bella Hadid's sexiest Instagrams of 2018
Bella Hadid's sexiest Instagrams of 2018
I miss you New York. 😿We just got a new couch
I can’t wait to actually lay on it 🖤🖤🎮🍕📺🛋
Wow... 🌟so surreal and gets better every year ❤️ Thank you to the whole team at VS who worked tirelessly to make this such a magical show. I’m still in shock that I’m able to walk next to some of the most incredible, powerful women in the world. i hope to improve every year I get the honor of walkin in this show 💪🏽🌟❤️ Thank you for believing in me @johndavidpfeiffer @10magazine @monica.mitro #EdRazek @VICTORIASSECRET
just finished my last good session with @ochosystem (should be tired but) can’t sleep thinkin about tomorrow! vsfs 19 coming up quick ! really just can’t wait for you all to see every single one of the insanely beautiful (&equally powerful, smart, kind, wonderful ) girls walk the runway tomorrow. When I was watching them today I cried...a lot😅 It’s THAT beautiful. thank you to everyone involved...can’t wait 🖤 @victoriassecret @10magazine @johndavidpfeiffer @monica.mitro
@victoriassecret fittings today💛i can’t wait for you to see all of the beautiful outfits ...i’m so grateful to be a part of the show again, feeling happier and healthier than ever🖤 (all body types are different and react differently to a great workout routine and a healthy diet❤️💪🏼🌟)
Just a few more minutes of Vitamin D before the cold please 🤧☀️
Jean Paul Gaultier
Last night at my @bulgariofficial family dinner🖤 Wearing the newest, my most favorite, “happy leaves” necklace set with rubies too this time around... Bravaaaa @lucia_silvestri ❤️💎🖤🍁
Walking @prabalgurung yesterday 💖 You know me so well , P! I love you so dearly! Thank you for a colorful show 💖💖
Date Night 🖤
Saw your face and got inspired
Me n Miss Stevie @stevie_dance
My New True Religion campaign by Boo George! 🖤@TrueReligion is back! #MYRLGN #AD @jenatkinhair @maryphillips @mimicuttrell @boo_george_studio 🖤
@bulgariofficial Roma 💛
in my leisure suite
AWang Day a little early this season🖤🖤🖤🖤🖤🖤 @alexanderwangny @pg_dmcasting @samuel_ellis THANK YOU!!!!! by @griff_lipson
two is company
👾shout out to a few people I love very dearly, thank you for ur love @jenatkinhair @maryphillips @fannybourdettedonon @hairinel big big family😢😢😇😍
always keep spf and wifey close. 🌞🧚♀️
ten points if you can catch me
chrome hearts and dior, that’s me
believe you when you say it like thaat..
Early Riser 🧠
Me on film in 90 seconds by the talented beautiful wonderful @lukegilford
You Should Let Me Be Right For A Minute🔓
❤️My new @giuseppezanotti shoe campaign ss18 by my Loves @mertalas and @macpiggott styled by @carineroitfeld ❤️ @gb65 ❤️So happy for another season, Love this team so much-- Thank you ❤️
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The brand also noted in its statement that the video was intended to "promote freedom of expression for a wide range of identities, including a spectrum of gender and sexual identities."
A representative for Hadid didn't immediately return HuffPost's request for comment.
Madison Malone Kircher, an associate editor at New York Magazine, called the ad tone-deaf on Twitter Thursday, while sarcastically noting it was released just a few weeks before Pride Month.
"Who is gonna tell Calvin Klein you're supposed to wait until June for your tone-deaf queer-bait ad campaigns!!" she wrote. "Lil miquela and bella hadid out here smooching two weeks too early!!!
who is gonna tell Calvin Klein you're supposed to wait until June for your tone-deaf queer-bait ad campaigns!! lil miquela and bella hadid out here smooching two weeks too early!!!