Co-op to release gender-neutral gingerbread person

Supermarket Co-op is asking customers to help them name a new gender-neutral “gingerbread person” they will be releasing in stores.

It is not yet confirmed what the the human-shaped sweet treat will look like when it is released in September, but the company has released a sneak peak of one of the possible designs.

The gingerbread person concept image
(Co-op/PA)

The naming competition for the smiling biscuit person is set to run between April 10 and May 1.

“Inclusion and diversity lie at the heart of Co-ops values and we’re looking to create a character which can be used to celebrate different occasions through the year and will appeal to all our customers,” a Co-op representative said.

“We’ve got some great ideas for what the new characters might look like and we’re pleased our first one is already famous – but now we need the help of our members in deciding on a name.”

After names have been suggested the supermarket will create a shortlist from which to make a final decision.

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