Sainsbury’s to sell Easter egg made entirely out of Cheddar cheese
An Easter egg made of Cheddar cheese will go on sale at a high street supermarket next month.
The Cheesalicious Easter Egg, made produced by Butlers Farmhouse Cheeses, is billed by Sainsbury’s as “the perfect alternative Easter gift for those who favour savoury over sweet”.
Emma Garvey, cheese buyer for Sainsbury’s, said: “We’re always looking for new and unique products to offer to our customers, especially during gifting periods throughout the year when people are on the lookout for something special to give their loved ones.
“The Cheesalicious Easter Egg seemed like an obvious and exciting choice to expand our Easter egg offering and cater to cheese aficionados nationwide.”
The egg is made from 120g of cheddar cheese with a “smooth and soft texture” which, according to Sainsbury’s, makes it ideal for spreading on oatcakes with some chutney – both of which are included in the pack.
Ms Garvey said: “The egg is truly delicious and we can’t wait to see the response from our customers.”
The egg costs £5 and will be available in stores from April 10.
Happy Easter everybody! We hope you've centred your cheeseboard with a Blacksticks Blue #CheesterEgg. Perfectly combined with a tangy cheddar and a creamy goats cheese. (P.S I've heard Trotter Hill and Kidderton Ash are the ideal accompaniments) #ButlersCheese#BlacksticksBluepic.twitter.com/wDqDsbDANv
— Butlers Farmhouse Cheeses (@ButlersCheese) April 1, 2018
It is not the first time a supermarket has sold a cheesy Easter egg, last year Asda and Morrisons stocked an egg made from Blacksticks Blue cheese, also produced by Butlers.
And food writer Annem Hobson, who created the blog So Wrong It’s Nom, launched her own solid Cheester Egg in collaboration with Wildes Cheese, back in 2017.
