Lidl launches 'fun size' trolleys so kids can help their parents do the weekly shop
Parents of young children rejoice: Lidl is introducing 'fun size' supermarket trolleys to its UK stores so little ones don't get bored while you shop.
Supermarket shopping with smalls is up there as one of the most stressful parenting situations. Kids ALWAYS want to push the trolley, but the size and difficulty to steer can make things somewhat hazardous.
Following a successful trial of the tiny trolleys last year, they are now set to be wheeled out (geddit?) to more than 250 Lidl stores across the UK.
Parents will find the trolleys in specially created parking bays and they come with a flag to stop children getting lost and a clip board so they can tick things of their shopping list.
As well as keeping kids distracted while their parents get on with the weekly shop, there's another, equally as important reason the trolleys have been given the go-ahead – to teach children about healthy eating.
All the new trolleys will be named after items in the Lidl Oaklands fun size range – miniature versions of regular fruit and vegetables which aim to get children eating more healthily.
Products in the range include broccoli trees and unicorn carrots.
Commenting on the fun size trolley launch Ryan McDonnell, commercial director at Lidl UK, said: "We are constantly looking for new ways to make shopping more fun and engaging for kids.
"We're keen to help parents build their children's understanding of what they eat, and we hope that our new fun size trolleys will encourage kids to play a bigger part in the family shop."
The news comes following the supermarket's announcement back in January offering parents the opportunity to brush up on their parenting skills and receive a free baby box filled with newborn paraphernalia.
Lidl teamed up with The Baby Box Co to give away Baby Boxes filled with nappies, wipes, muslin cloths and more.
In order to receive the baby box parents just needed to complete a free 15-minute online parenting course created by healthcare experts.