Scotland’s Winter Festivals to begin with kindness campaign
A campaign aiming to share Scotland’s “shared values and inclusive view of the world” has been launched.
The #MakeSomeonesDay campaign will mark the start of Scotland’s Winter Festivals, backed by £550,000 from the Scottish Government.
The campaign kicks off the start of the festivals on St Andrew’s Day, November 30.
The Winter Festivals celebrate Scotland’s culture and heritage over the Christmas period and Hogmanay with events across the country, also marking Burns Night on January 25.
BEMIS, the national ethnic minorities-led umbrella body, is also hosting multi-cultural celebrations as part of the festivals.
The Scottish Government is working with the global Fair Saturday Foundation with a programme of more than 70 nationwide events to help raise funds for good causes and promote fairness and sharing, starting on December 1.
Ben Macpherson, Minister for Europe, Migration and International Development, said: “This St Andrew’s Day presents a positive, inspiring opportunity for all of Scotland, in all our diversity, to celebrate the inclusive, outward-looking and compassionate spirit of our nation – by helping others and by showing generosity and kindness.
“Whether it’s on St Andrew’s Day or St Andrew’s Fair Saturday, this year we can all show the best of what it means to be Scottish by each of us doing something small to #MakeSomeonesDay.
“If each of us does something kind for someone else, together we can make a big, positive impact for the benefit of the whole of Scotland.”
Jordi Albareda, Fair Saturday director and founder, said: “When we began the Fair Saturday movement, we wanted countries all over the world to embrace its ideals of creating social impact though arts and culture.
“It is fitting that Scotland is hosting the first nationwide Fair Saturday festival outside of Spain and we hope the public will mobilise behind our aim of creating a better future for all.”