Model uses breast pumps on London Fashion Week catwalk
A model and new mum has strutted her stuff down the catwalk at London Fashion Week while using breast pumps.
Valeria Garcia, who gave birth to youngest son Anton in June, sported what is being billed as the world’s first wearable breast pump beneath a black bra and trouser suit at the Marta Jakubowski fashion show.
The mother-of-two wore a hi-tech Elvie Pump which connects to a smartphone app.
Its designers say it has been created to sit inside a bra and allow women to express milk silently and discreetly whether they are at home, at work or on the move.
Elvie founder and chief executive Tania Boler said: “Being a new mother can be incredibly stressful.
“We spoke to a lot of women about the struggles they experience post-pregnancy and it became obvious that outdated pumping technology was a real obstacle for women wanting to provide breast milk for their baby.
“We designed Elvie Pump to make breast pumping as easy, streamlined and flexible as possible for mums.”
It is set to cost £229 for a single pump and £429 for a double when it is sold in stores from October 2018.
This is not the first time a lactating mother has appeared on the catwalk.
Earlier this year, bikini-clad Mara Martin was widely praised for breastfeeding her baby while walking in a Sports Illustrated swimwear show in Miami.