Bulldog named Zsa Zsa crowned the World's Ugliest Dog

Protruding teeth, a miles-long tongue, pink painted talons and a gallon of drool --- that's what it takes to become crowned the World's Ugliest Dog. Just ask Zsa Zsa.

"Nine years young with a swaggering tongue, Zsa Zsa delivered a shower of slobber as she claimed this year's title," said a news report, according to CNN.

The English bulldog beat out thirteen other canine hopefuls to hold the title at Petaluma, California's 30th annual competition. However, despite its name, there's actually a beautiful message behind the contest: To raise awareness of puppy mills and shelters.

Many of the dogs featured in the competition were rescued from high-kill shelters.

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World's Ugliest Dog 2018
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World's Ugliest Dog 2018
Zsa Zsa, an English Bulldog, drools while competing in The World's Ugliest Dog Competition in Petaluma, north of San Francisco, California on June 23, 2018. - Zsa Zsa went on to win the competition garnering $1500, a trophy, and a trip to New York for media appearances. (Photo by JOSH EDELSON / AFP) (Photo credit should read JOSH EDELSON/AFP/Getty Images)
Rascal Deux, a Chinese Crested, wears sunglasses while being held up by his owner Dane Andrew during The World's Ugliest Dog Competition in Petaluma, north of San Francisco, California on June 23, 2018. - The winner, Zsa Zsa, an English Bulldog, took first prize and was awarded $1500, a trophy, and will be flown to New York for media appearances. (Photo by JOSH EDELSON / AFP) (Photo credit should read JOSH EDELSON/AFP/Getty Images)
Mandarina walks on stage during The World's Ugliest Dog Competition in Petaluma, north of San Francisco, California on June 23, 2018. - Zsa Zsa, an English Bulldog, went on to win the competition earning a $1500 prize, a trophy, and a trip to New York for media appearances. (Photo by JOSH EDELSON / AFP) (Photo credit should read JOSH EDELSON/AFP/Getty Images)
Wild Thang, a Pekingese, walks on stage during The World's Ugliest Dog Competition in Petaluma, north of San Francisco, California on June 23, 2018. - Zsa Zsa, an English Bulldog, took first prize and was awarded $1500, a trophy, and will be flown to New York for media appearances. (Photo by JOSH EDELSON / AFP) (Photo credit should read JOSH EDELSON/AFP/Getty Images)
Zsa Zsa, an English Bulldog, stands on stage after winning The World's Ugliest Dog Competition in Petaluma, north of San Francisco, California on June 23, 2018. - The winner is awarded $1500, a trophy, and is flown to New York for media appearances. (Photo by JOSH EDELSON / AFP) (Photo credit should read JOSH EDELSON/AFP/Getty Images)
Himisaboo, a Chinese Crested Wiener mix, walks on stage during The World's Ugliest Dog Competition in Petaluma, north of San Francisco, California on June 23, 2018. - Zsa Zsa, an English Bulldog, went on to win the competition earning a $1500 prize, a trophy, and a trip to New York for media appearances. (Photo by JOSH EDELSON / AFP) (Photo credit should read JOSH EDELSON/AFP/Getty Images)
Heather Wilson (R) holds up her dog Himisaboo, a Chinese Crested Wiener Dog mix, during The World's Ugliest Dog Competition in Petaluma, north of San Francisco, California on June 23, 2018. - Zsa Zsa the english bulldog won first place and was awarded $1500, a trophy, and will be flown to New York for media appearances. (Photo by JOSH EDELSON / AFP) (Photo credit should read JOSH EDELSON/AFP/Getty Images)
Last year's World's Ugliest Dog Competition winner Martha, a Neapolitan Mastiff, takes the stage before the new winner is announced in Petaluma, north of San Francisco, California on June 23, 2018. - Zsa Zsa, an English Bulldog, went on to win the competition earning a $1500 prize, a trophy, and a trip to New York for media appearances. (Photo by JOSH EDELSON / AFP) (Photo credit should read JOSH EDELSON/AFP/Getty Images)
Tee Tee, a Chinese Crested, is shown to judge Brian Sobel during The World's Ugliest Dog Competition in Petaluma, California on June 23, 2018. - Zsa Zsa the english bulldog won first place and was awarded $1500, a trophy, and will be flown to New York for media appearances. (Photo by JOSH EDELSON / AFP) (Photo credit should read JOSH EDELSON/AFP/Getty Images)
Zsa Zsa, an English Bulldog, takes the stage during The World's Ugliest Dog Competition in Petaluma, north of San Francisco, California on June 23, 2018. - Zsa Zsa won first place and was awarded $1500, a trophy, and will be flown to New York for media appearances. (Photo by JOSH EDELSON / AFP) (Photo credit should read JOSH EDELSON/AFP/Getty Images)
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Zsa Zsa herself spent her first five years at a puppy mill in Missouri before she was rescued by Underdog Rescue. "From the moment we saw her beautiful face, we knew we would be her forever home," explained her owner Megan Brainard.

That's not to say the competition isn't stiff. Other four-legged hopefuls from this year's contest included an "exercise intolerant" bulldog, who often gets mistaken for a pig, Chinese crestedes and a Pekingese named Wild Thang.

But it was Zsa Zsa's personality that won the judges' hearts. "She was eating part of a Slim Jim on the table and just sneezed all over them and was drooling on them," said Bainard.


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