In Pictures: Give 'em enough rope... daredevils take on 450ft abseil
Professional boxer Chris Eubank Jr was among the brave souls who abseiled 450ft down the i360 moving observation tower.
The event took place at the British Airways attraction in Brighton, East Sussex, on Saturday to raise money for the Rockinghorse charity.
Funds raised will help pay for a new premature baby X-ray machine at the Royal Sussex County Hospital's Trevor Mann Baby Unit.
Daredevil Jeannine Brett, 85, showed no signs of fear as she conquered the daunting challenge.