UK holidaymakers will enjoy lower costs in two out of five (40%) popular destinations in 2018, according to a new study.
The fall is driven by sterling's year-on-year gains against 70% of the top 40 holiday currencies, according to Post Office Travel Money.
The pound has strengthened by 9.4% against the US dollar, 10.3% against the Kenyan shilling and 17.3% against the Turkish lira compared with January 2017.
Long haul destinations offer the largest decrease in prices as the stronger pound combines with lower charges in shops, restaurants and bars.
Prices have dropped 36% in Dubai (Jumeirah Beach), 31% in St Lucia (Rodney Bay) and 27% in New Zealand (Auckland).
Japanese capital Tokyo was found to be the second cheapest destination for UK tourists buying eight tourist items such as a meal for two, sun cream and mineral water.
Only Bulgaria's Sunny Beach resort is cheaper, according to the research.
Portugal's Algarve is in third place, ahead of Prague in the Czech Republic and Cape Town, South Africa.
Andrew Brown of Post Office Travel Money said: "The squeeze on spending at home means holiday resorts and cities where the pound will stretch further or where local prices are cheap are likely to reap the benefit of increasing visitor numbers in 2018."