Nearly a quarter of shoppers 'feel under pressure to spend on Black Friday'
Nearly one in four people feel under pressure to spend money on Black Friday, research suggests.
Some 23% of shoppers said they feel under pressure to buy something on the discount day - with clothing, coffee machines and gadgets among the top Black Friday shopping regrets.
The study from Gumtree found that women (24%) are more likely to feel pressured to buy something on Black Friday compared with men (22%), spending £59.06 each on average.
Despite this, men in fact spend more, with each man splashing out £63.80 on average.
More than one in 10 (12%) buy items on Black Friday only to find they already have something similar at home, the survey found, while 13% said they end up forgetting about what they bought during the shopping bonanza.
Black Friday falls this week - on November 24 - although many retailers are already offering "special deals".
Across Britain, people in the West Midlands are the biggest Black Friday spenders, the research suggests, forking out nearly £79 on average.
Those in the South West of England were found to spend the least, at around £39 typically, the survey of more than 2,000 people found.
Hannah Wilson, head of marketing at Gumtree, said the company estimates from the findings that as much as £855 million was "wasted" on Black Friday purchases last year that Britons either do not use or do not remember buying.
She said: "That's a huge sum of money, with almost a quarter of festive shoppers parting with their hard-earned cash because they felt pressured to buy the items on offer."
Financial expert Jasmine Birtles said of Gumtree's findings: "It is possible to 'win' at Black Friday but only if you're strict with yourself and only buy things that you were going to purchase anyway and you know what price it should be.
"Just wandering into shops, or browsing through websites, on the Black Friday weekend could lead you into buying things you don't need or want."
Here are people's top 10 Black Friday regrets, according to the survey from Gumtree:
4. Coffee machines
6. Gaming consoles
9. Smoothie makers
10. Gym equipment
And here are the average amounts Black Friday shoppers spend on the discount day by region:
West Midlands, £78.89
North West, £72.38
South East, £65.46
Yorkshire and Humber, £64.50
Northern Ireland, £61.42
North East, £53.95
East Midlands, £48.84
East of England, £41.02
South West, £39.01