Which colours make you spend more?

Find out which colors are subconsciously associated with certain feelings, and how that affects how much you spend when you're out shopping.

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Black
The sophisticated colour can make inexpensive items seem more upscale.

Blue
Blue connotes trust and dependability and can even improve customer loyalty.

Burgundy
This colour reminds us of all things rich and refined.

Green
Retailers often employ this colour to attract eco-minded clients.

Orange
This colour is often associated with fairness and affordability.

Pink
This sweet colour has calming effects and can help relax tense muscles.

Red
Like a stop sign, red can make consumers hit the brakes and consider things more carefully.

Violet
When people see this colour they think of royalty.

White
In branding, white suggests simplicity, purity and modernity.

Yellow
This evokes energy and increases appetite.