The nifty trick to getting a big ASOS discount

The ASOS home page

If you love ASOS's clothes, but balk at some of the prices, there's a clever trick that could net you a discount of up to a third.

The online retailer allows customers round the world to choose the currency in which they pay - and there's no requirement to choose the currency of the country you're in.

SEE ALSO: How to get discounts when you shop online


See also: Five online shopping mistakes costing you thousands



ASOS sells many US brands, including Converse, Juicy Couture, Calvin Klein and Hollister, and these in particular tend to be much cheaper for US customers.

The difference is all the greater because, since the Brexit referendum, the pound hasn't fallen as far against the dollar as it has against the euro.

And what all this means for customers is that by choosing to make their payment in dollars rather than pounds, Brits can get their fashion for a lot less.

The Mail has found examples including an Abercrombie & Fitch dress, which costs £44 if bought on the UK website. Choose to make the transaction in dollars, though, and you'll be quoted just £30.40.

Meanwhile, Adidas Stan Smiths and Converse All stars can be bought for £15 less with the same trick, and there's a £13 saving on a Hollister hoodie. A white terry tank dress from Juicy Couture costs £150 on the UK site, but £104.99 if bought in dollars.

And because the British retailer offers free shipping and returns, you won't need to pay international postage fees.

"You can pay using various currencies. If you choose a currency from the list in the top right corner of the page, all our prices will be displayed in that currency," ASOS explains.

"When you come to pay for your order, you'll be charged in the currency you have selected. If your payment card is registered with a different currency to the one you're purchasing in, then your bank will convert the price using their exchange rate."

However, there's an exception in the form of gift vouchers, which need to be bought using pounds.

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Save money on shopping: ten great tricks
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Save money on shopping: ten great tricks

The more work you are prepared to put in, the more you stand to save. If you put your shopping list into mysupermarket.com, you can identify where each individual items is cheapest, and can technically buy every single item at its lowest possible price.

If that sounds a bit too much like hard work, a reasonable compromise is to shop at two supermarkets: once at the weekend and once mid-week. You can buy each item at the cheapest of the two shops, and save money without devoting hours to shopping.

There are several deal-sharing sites, including hotukdeals.com and latestdeals.co.uk. Most of them have a ‘freebies’ section, where you can get items completely free, and all have a section where they post fantastic deals that are well worth taking advantage of.

They will often point the way to coupons for brilliant discounts too.

The more time you have spare to spend looking for these, the more you can save.

It’s worth following your favourite brands on Facebook or Twitter. It’s also important to pick up in-house magazines, try your free local paper, and check any letters from supermarket loyalty schemes for your vouchers. If you have a Nectar card, visit the website before you shop, so you can upload the latest deals to your card.

While you’re in-store, keep your eyes peeled for promotions on packets, and on receipts. Often the deal-hunting websites will offer a short cut to many of these, but if you have the opportunity to do some legwork, you will find plenty of others.

Compare the price of your branded goods (after you use the coupon) with the cheapest supermarket alternative. If the discount makes it the cheapest option, then feel free to use it immediately.

However, if it doesn’t bring the price down below the own brand price, then don't throw it away. Hang onto the coupon, and check Mysuupermarket.com every few days to see if there’s an offer running on the brand at any time before the coupon expires. A deal plus a coupon is often the cheapest option.

Prices change all the time, but it pays to have a shopping list annotated with the usual price - or an old receipt - on hand when you are shopping. When something is on sale, compare it to the usual selling price from your list, to decide if it’s really as good value as it purports to be.
The frugal experts have decent storage areas at home, so if there’s a very special deal on washing powder or toilet paper, tins or toiletries, they can stock up for a few months at a knock-down price. It’s not generally worth doing on fresh produce, or packets with a short shelf life though, because throwing something away that’s out of date will undo all of your good work.
There can be some incredible bargains in the ‘yellow sticker’ sections of the supermarket. Most stores will have a spot for fruit and vegetable reductions, somewhere for chilled food price cuts, one for bakery products, and a final one for those with a longer shelf life that may be a bit battered, or separated from the outer packaging. Check them all for a possible discount.

The ’yellow sticker’ items will usually be reduced at least twice a day: once in the afternoon and once later in the evening. If you can wait to shop at around 7.30pm or 8pm you can get astonishing discounts.

If you want to time your shop exactly, then your best bet is to ask in store when they do their final reductions - don't be shy!

Get to know the rules around freezing ‘yellow sticker’ items, so you can buy when they are cheapest and use over the following weeks and months.

Don't assume something is perishable without checking. Everything from cheese to beansprouts is fine to freeze as long as you treat them correctly (beansprouts need blanching, chilling in ice water, and freezing immediately).

It’s never worth buying something just because it’s cheap: you also have to be able to factor it into your life. If you can't immediately think how you would use that over-ripe avocado, a pack of cut-price tongue or kippers, then don't buy them.
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