Can't shift your home? Time to try 'extreme house selling'

A rollercoaster installed for viewings

With the property market slowing and buyers cautious about the future, it's starting to get harder to sell your home in a hurry.

However, some adventurous vendors are looking at alternatives to traditional estate agents and trying out some weird and wacky techniques to market their homes.

SEE ALSO: Yours for a fiver? Owner raffles off home



See also: Homeowner mows 'for sale' into lawn to tempt high-flying buyers



Nick Marr, co-founder of TheHouseShop.com, says he's encouraged a number of clients to use 'extreme selling' techniques - with quite some success.

"A private seller using our website TheHouseShop.com listed her home with us and also created a Facebook advert offering a referral reward of £1,000 to anyone who shared her Facebook post with
the eventual buyer of the property," he says.

"She generated 6,000 views and eight enquiries in just 48 hours."

Meanwhile, Andrew Kyriacou, managing director of Xsell Property, says he's had great success with extreme house selling in Australia. His amusing YouTube videos sell houses in an average of less than three weeks.

"My approach to house selling is about being a human being, not a robotic agent," he says.

"The videos I create show the viewers that we are indeed real people and by making them laugh during the process of house selling, it helps to build a rapport far quicker."

Extreme selling techniques


Roller-coaster tours
You could always try installing a roller-coaster to give buyers a quick and fun tour of your home - like the owners of one house in the Netherlands.

Paint a giant sign

We recently reported on the Silverstone homeowner who came up with a novel technique to generate interest in his home - mowing a giant 'for sale' sign into his laswn. He was hopping to attract the interest of the rich and famous flying in to watch the motor racing nearby.

Set it to music
Andrew Kyriacou from Australia's MichaelKris Real Estate created a music video to sell this house - and while it may make you cringe, it did the trick.

Bake a cake
Everyone loves cupcakes - which is why Roger Bailey had a couple of thousand baked, complete with a picture of his home iced on top. Your only problem will be handing them out before they go stale.

Hold a raffle
This one has been becoming popular over the last couple of years, with vendors of cottages and stately homes alike selling tickets with a chance to win their home. Just make sure you don't fall foul of the gambling laws.

Go back to basics
Back in 2011, desperate vendor Tim Mason took a simple approach to selling his home - walking round the streets of Bristol wearing a sandwich board reading 'Buy my house!'.


10 PHOTOS
10 things that add value to homes in an area
See Gallery
10 things that add value to homes in an area

A view out over the park isn’t just a nice bonus, it’s a valuable asset. A study by Marsh & Parsons has found that a park view can add up to 10% to a property's asking price.

It carried out its research in London, where it found that a view over Warwick Square in Pimlico added £75,000 to the asking price of a one-bedroom apartment.

Understandably, this is largely a London phenomenon, where the vast majority of train-based commuting takes place in the UK.

The Nationwide Building Society found that being 500m from a station would add 10.5% to the value of a property in London. In Manchester it fetched a 4.6% premium and in Glasgow 6%.

The researchers found that the closer the property was, the higher the premium would be - until the proximity of the station started having an impact on the area itself.

Having a Tesco, Sainsburys, Waitrose, Marks and Spencer or the Co-operative within striking difference, will add value to your property. In fact, a survey by Lloyds claimed that it would add 7% - or just over £15,000.

However, apparently what we all really want is a Waitrose, because the same study found that having a branch nearby added almost £39,000 - or 12% to the value of the property.

The way the survey was carried out, however, doesn't make it clear whether this is a reflection of the attraction of the supermarket itself, or whether the supermarkets tend to target affluent areas with expensive houses.

People will pay 12% more to live in a market town than they will for the same property in the surrounding countryside. The findings come from Lloyds Bank, which claimed the towns offered a balance between country life and community spirit that proved irresistible to buyers.

It added that in some market towns the mark-up was even larger, with Beaconsfield in the South East attracting a 156% premium over the surrounding area.

A study by the London School of Economics found that living in a conservation area adds 23% to the value of your home. Given that this was an academic study, the researchers went even further and adjusted the results based on the kinds of properties in the area, and other aspects of the location (which none of the other studies took into consideration), and it still found an uplift of 9%.
Being near a good school will add 28% to the value of your home - according to Savills - with parents calculating that it’s cheaper to move into the catchment area of a good school and pay anything up to £100,000 more for their property than fork out for years of extortionate private education.

A study a few years ago by Zoopla discovered that living on a road with ‘Hill’ or ‘Lane’ in its name meant your property was likely to be 50% more valuable than the national average.

Those with ‘Mews’, ‘Park’ and 'Green’ in their names were also more valuable.

It’s unlikely that there’s any element of cause and effect here: instead they are by-products of the same thing. Expensive houses have always been built in the more exclusive parts of town, including the hills and the quiet ‘lanes’ around those hills.

A survey by Primelocation claimed that being near a top golf course would add 56% to the value of your property. It added that prices were also rising faster near golf courses than elsewhere in the country.

Of course, there’s a chance that the results were impacted by the fact that many of the courses are in leafy and exclusive areas, where people pay a premium to live regardless of the course.

You’d have thought the threat of flooding would make people take to the hills, but it appears we’re still happy to pay a premium to be beside the sea.

The Knight Frank Waterfront Index found that overlooking an estuary adds an average of 85% to the price of a property, a harbour adds 83%, while the coastline in general adds 56% to the value of the property. If you have a mooring, that’s even better, as it adds 104% to the value of your home.

Despite all the bad press surrounding flood plains and rivers breaking their banks, being near a river is actually more valuable than being by the sea.

The Knight Frank Waterside Index claims it adds 57% to the value of your property - making it the most valuable asset to have in the neighbourhood.

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