Rainbow-coloured hearse to be unveiled at Pride festival

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A new hearse painted in the colours of the rainbow is being unveiled at a leading Pride festival.

Co-op Funeralcare said the Ford Cardinal is the latest in its growing fleet of specialist hearses, ranging from a 1933 Austin to a Japanese Buddhist-themed vehicle.

The company said there had been a shift from sombre send-offs to families wanting funerals to be a celebration of life.

Martin Baker, head of central operations for the Co-op, said: "Personalisation within funerals is something we're seeing more and more of as families want to reflect the personalities and interests that our loved ones had while they were alive."

The colourful hearse will be unveiled at the Brighton Pride festival on Saturday.