Edinburgh 'outranks' London as Britain's top property hotspot

Edinburgh and Croydon have been identified as Britain's top property hotspots, beating central London.

Zoopla found that homes listed for sale in Edinburgh typically received 145% more interest from house hunters than the average property listed across Britain, making it the most "in demand" area.

It analysed the volume of email enquiries sent by house hunters to estate agents listing homes for sale on its website over the past year to make the findings.

Croydon came in second place, with 104% more demand for homes there typically than the average property listing in Britain over the past 12 months.

Central London and Glasgow followed, with 77% and 67% more interest respectively than the average British property listing.

At the other end of the spectrum, Preston was found to be the least in demand area of the places looked at, with properties there receiving 55% less interest than the average, followed by Wigan, Warrington and the Welsh city of Newport.

Buyers' priorities appear to vary depending on where their search is located.

Analysis of Zoopla's keyword search tool found buyers in Edinburgh and Croydon often included "garage" in their search, while "freehold" was the most important keyword criteria for those looking to buy in central London.

Across Scotland, a coastal view appeared to be important, as the most popular keyword search there was "sea".

In Wales, the desire for vast outdoor spaces proved particularly popular, with the word "acres" being the most searched-for keyword.

A closer look at London revealed that Barking and Dagenham was the most sought after London borough.

Homes in this area received 168% more interest than the average London property listing, followed by Bexley and Hounslow, where prospective buyers showed 43% and 40% more interest respectively.

Leafy Richmond upon Thames was found to be the least in demand borough in London, with homes in the area receiving 35% less interest typically than the London borough average.

Buyers in Richmond faced paying close to £1 million on average, with the typical home there valued at £919,226, compared with £293,135 for a property in Barking and Dagenham.

Lawrence Hall, a spokesman for Zoopla, said: "This new set of figures gives us valuable insight into which areas of the British property market are most in demand.

"It's interesting to see Edinburgh outranking London, which perhaps reflects a cooling in the property market for central London.

"It's no surprise that we see high demand for properties in the outer London suburbs, such as Croydon, as they prove to be an affordable alternative for buyers."

Zoopla analysed the volume of enquiries received by each property listing between April 1 2016 and April 1 2017 to provide a ranking of the most in demand property markets. It analysed Britain's 50 biggest urban areas.

Here are the top 10 most "in demand" areas, with the percentage more enquiries for a property there typically compared with the British average, followed by the average house price there, according to Zoopla:

1. Edinburgh, 145%, £270,991

2. Croydon, 104%, £375,152

3. Central London, 77% £778,530

4. Glasgow, 67%, £180,151

5. Leicester, 56%, £216,230

6. Birmingham, 55%, £185,825

7. Swansea, 42%, £166,838

8. Reading, 39%, £424,388

9. Milton Keynes, 33%, £298,621

10. Coventry, 32%, £193,264

And here are the top 10 least in demand areas in Zoopla's survey, with the volume of enquiries about a property versus the average across Britain and the average house price there:

1. Preston, minus 55%, £183,584

=2. Wigan, minus 51%, £155,946

=2. Newport (South Wales), minus 51%, £164,126

=2. Warrington, minus 51%, £204,592

=5. Doncaster, minus 48%, £151,108

=5. Telford, minus 48%, £170,232

=5. York, minus 48%, £278,499

8. Chesterfield, minus 46%, £170,634

9. Stockport, minus 44%, £247,079

10. Derby, minus 41%, £195,268

10 PHOTOS
Most viewed property of the year
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Most viewed property of the year
This unassuming three-bedroom detached house in Martins Heron in Berkshire doesn’t immediately look like the kind of property to draw the crowds. However, the fact it was used as Harry Potter’s home in the first of the films means we were intrigued to see inside this £475,000 property that was ideal for commuting.
This was an impressive seven-bedroom home in Upper Denby, on the market for £1.3 million - with plenty of rustic charm and a wood-burning stove. However, we all know the real reason this made it to the list of the most-viewed properties: it’s the enormous play area complete with pirate ship that you can just catch sight of through the lounge window.
This five bedroom relatively newly-built mansion has every whistle and bell you could wish for - from a cinema and games room to a gym, swimming pool, and a dining room that’s big enough for a grand piano in the corner. It’s still on the market for £1.05 million, and is right next to Lincoln Golf course if you fancy playing a round.
Unsurprisingly, this development project on Chadwick Road in East London has been snapped up. At just £1 million you got 13 rooms over four floors - with off-street parking for three cars. No wonder it was the seventh most popular home for us to look at, and dream that with a bit of elbow grease we could have a huge London property... and we could finally park somewhere near it too.

This is a home that comes with a dream lifestyle. For just £1.4 million, you can get an incredibly swanky five-bedroom farmhouse in seven acres of lovely Welsh countryside. You also get a two-bedroom barn conversion - either to house visiting family, or to run as a holiday letting business. The house is still in the market - so that dream could still be yours.

Ever fancy your own posh lakeside hideaway with its own jetty just over an hour from London - for just £2.8 million?

Quite a few people did, judging by the fact that this new development in Cirencester was the 5th most viewed house of the year.

For just £545,000, this 6-bedroom house in Donaghadee could be yours. The property itself is very recently developed in an elegantly rustic New England style. There's plenty of room, and a dream bathroom. But possibly the reason it features so high up the list of most-viewed houses is that it comes with a paddock and stable - perfect for anyone with horsey aspirations.
It’s easy to see why this pretty £375,000 cottage is in such high demand. First is the fact it has been rebuilt from reclaimed stone, so combines old world charm with handy modern features (like a good-sized kitchen and fancy bathroom). Then there’s the location - right in the centre of the village of Holmfirth - best-known as the setting of Last of the Summer Wine.

This impressive house in Bromley in Kent has footballer written all over it. From the pale grey colour scheme, to the acres of space, and the enormous patio for entertaining, there's plenty for a footballer to love. At just £1.7 million it’s pocket-change for them too. For the rest of us, there’s the chance to dream of a mansion within commuting distance of London for the price of a flat in Notting Hill.

There was a time when a semi-detached five-bedroom home in Hampstead Garden Suburb was the sort of thing that ordinary families could aspire to. Now it's the kind of thing we spend our time daydreaming over on property websites: marveling at a 90 foot garden and the fact it has a garage. The price tag of £2.25 million means it's the kind of house we can only ever afford to look at online - which is probably why it's the most viewed property of the year.
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