Aldi's new wines will make you happy - before you've even popped the cork

If you've ever struggled to pronounce the name of a fancy wine, then Aldi's new Pardon My French collection is for you.

One of three new wine ranges announced this week, it consists of four 'easy drinking' wines, each costing £4.99. With the strapline 'French can be fun,' each bottle has a tongue-in-cheek name.

'Gastronomy' is a Cotes de Gascogne; 'Want-to' is a Ventoux; Men Are From Mars is a Minervois and a Fitou becomes Fit You.

"French wine is often perceived as expensive and intimidating with complicated labelling and dusty looking chateau labels," says the firm.

"This can be off-putting for shoppers in a market that is full of innovation and simplified labelling, particularly within the New World sector."

Posh 'organic wines' from Aldi - including one for under £5

Also new are a pair of £6.99 wines tagged 'The Forgotten One', which hail from the lesser-known French appellations of Haut Poitou in the southernmost part of the Loire valley and Cahors tucked away to the East of Bordeaux.

Aldi says it's trying to encourage shoppers to move away from well-known wines like Sancerre, Chablis or Châteauneuf-du-Pape. Its Cahors Malbec is a powerful, black fruited red wine made from the Malbec grape, while the new Haut Poitou Sauvignon Blanc is a crisp, fresh white made from Sauvignon Blanc.

Aldi gin beats posh rivals costing up to six times more

Finally, Aldi's launching a classy own branded supermarket range in collaboration with its long-term supplier and renowned winemaker Jean Claude Mas.

The five wines all hail from Languedoc, and consist of a French Classic Grenache Noir for £6.29; a French Estate Pinot Noir for £6.99; and a £6.99 French Estate Malbec, along with two organic wines, the French Classic Organic Vin Blanc 2016 at £5.99 and a French Estate Organic Sud de France 2016 at £6.99.

Four award-winning wines - for under a fiver each

French wine sales in the UK have fallen by nearly 25% over the last five years in the UK.

"There's no doubt that France produces some of the best wines in the world so we have worked with our suppliers to develop a new, uncomplicated, exciting and accessible range to allow as many people as possible to discover what our wine making neighbour has to offer," says Tony Baines, Aldi's joint managing director of corporate buying.

"We pride ourselves on providing shoppers with great quality products at everyday low prices and we really believe these wines have a certain 'je ne sais quoi'."

Supermarket champagne taste test
See Gallery
Supermarket champagne taste test

Score: 2/5

"Nice taste but not enough fizz."
"It's harsh at the back of the throat."
"This one's rather flat for me."

The Sainsbury's Taste the Difference might have been one of the priciest bottles of supermarket champagne but the tasters picked up on how quickly it went flat and scored it the same as the other bottle from Sainsbury's at 2/5.

Score: 4.5/5

"Oohh it's like drinking the stars."
"It has a lovely crisp, dryness."
"Well balanced, I could drink more of this."

This champagne had the tasters waxing lyrical and even going on to jokingly quote the forefather of chamagne, Dom Pérignon - "Come quickly, I am drinking the stars!" was falsely attributed to the monk in the late 19th century. They even tried to come back for more after scoring it a near-perfect 4.5/5.

Score: 4/5

"This is tart without being harsh."
"What a deicate flavour."
"This is the most distinctive and bold."

The Asda extra special might have been the cheapest bottle on trial but it packed the biggest flavour punch, scoring highly with the testers on aroma and depth putting it in second place with an average mark of 4/5.

Score: 3.5/5

"This tastes of luxury."
"It's very rich."
"Very smooth and slightly creamy."

Co-op's second offering was well received with all of the tasters praising its rich flavour notes and texture. Co-op's cheaper bottle scored highly enough to secure third place with an average mark of 3.5/5.

Score: 3/5

"Easy to drink and the most citrusy of the bunch."
"It's the most acidic."

"A bit too gassy - burping isn't great for a dinner party!"

The Waitrose champagne might have been one of the cheapest in the trial but it wasn't a favourite with the tasters who consistenly commented on its acidic aftertaste and scored it a mediocre 3/5

Score: 2.5/5

"Pungent smelling and a bit harsh."
"Fruity with very little acidity and quite well balanced."
"It's overpowering, I couldn't drink a lot of it."

Before the labels were hidden the tasters were the most excited to get stuck into this bottle from Marks and Spencer. Despite being the most expensive bottle in the trial, it only scored an average of 2.5/5 putting it in third place.

Score: 2/5

"It's not crisp at all, or fizzy enough."
"It's light, almost too light in fact."
"It tastes like cava to me."

This offering from Sainsbury's fell flat with our tasters, literally. All the testers commented on the lack of fizz and depth leaving the Blanc de Noirs with an average score of 2/5 and in jint bottom place.


Read Full Story