Canny Aldi shoppers can pick up six different bottles of award-winning wine for under £30 with the budget store's 'Pick Your Own' deal.
The launch follows Aldi being crowned 'Wine Retailer Of The Year' at the Drinks Retailing Awards, and includes online orders made through its recently-launched eCommerce platform.
"People told us they were excited by the prospect of being able to buy our wines online and that sentiment has been reflected in the surge of visitors to our website, with many of the orders coming from areas of Britain that don't currently have many Aldi stores," says Jonathan Neale, Aldi's joint managing director of buying.
Purchases can also be made in store with more than 125 wines available - here are four of the best for under a fiver each.
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Vignobles Rousselet Malbec NV
Single bottle £4.49/ Case £26.94
Deep coloured, perfumed and juicy, this French Malbec and Syrah blend has blackberry, blueberry and damson fruit flavours. It's an excellent partner for dark poultry or a lamb stew, says Aldi. It won a Bronze award at last year's International Wine & Spirits Competition.
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Exquisite Collection Muscadet Sevre et Maine 2015
Single bottle £4.99/Case £29.94
This wine - which has won several awards over the last few years - has leafy mint flavours and mouth-watering lemon freshness are complemented by the subtle traces of ripe stone fruits. Its acidity makes it the perfect accompaniment to Atlantic shellfish.
Toro Loco Superior 2016
Single bottle £3.69/Case £22.14
Local people thought that it was crazy, or 'loco' in Spanish, for a French man from Bordeaux to create a wine in Spain - the reason this wine's called 'crazy bull'. Silky and with hints of white pepper, its long finish will leave you eager for more. It won a Bronze award at last year's International Wine & Spirits Competition.
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Estevez Pinot Noir 2016
Single bottle £4.79/Case £28.74
This is a smooth and elegant Pinot Noir from Chile's premium vineyards that boasts ripe strawberry and cherry fruit flavours and delivers a subtly-spiced red berry finish. It was Commended at this year's International Wine Challenge.