Canny Aldi shoppers can pick up six different bottles of award-winning wine for under £30 with the budget store's 'Pick Your Own' deal.
The launch follows Aldi being crowned 'Wine Retailer Of The Year' at the Drinks Retailing Awards, and includes online orders made through its recently-launched eCommerce platform.
"People told us they were excited by the prospect of being able to buy our wines online and that sentiment has been reflected in the surge of visitors to our website, with many of the orders coming from areas of Britain that don't currently have many Aldi stores," says Jonathan Neale, Aldi's joint managing director of buying.
Purchases can also be made in store with more than 125 wines available - here are four of the best for under a fiver each.
Single bottle £4.49/ Case £26.94
Deep coloured, perfumed and juicy, this French Malbec and Syrah blend has blackberry, blueberry and damson fruit flavours. It's an excellent partner for dark poultry or a lamb stew, says Aldi. It won a Bronze award at last year's International Wine & Spirits Competition.
Single bottle £4.99/Case £29.94
This wine - which has won several awards over the last few years - has leafy mint flavours and mouth-watering lemon freshness are complemented by the subtle traces of ripe stone fruits. Its acidity makes it the perfect accompaniment to Atlantic shellfish.
Toro Loco Superior 2016
Single bottle £3.69/Case £22.14
Local people thought that it was crazy, or 'loco' in Spanish, for a French man from Bordeaux to create a wine in Spain - the reason this wine's called 'crazy bull'. Silky and with hints of white pepper, its long finish will leave you eager for more. It won a Bronze award at last year's International Wine & Spirits Competition.
Single bottle £4.79/Case £28.74
This is a smooth and elegant Pinot Noir from Chile's premium vineyards that boasts ripe strawberry and cherry fruit flavours and delivers a subtly-spiced red berry finish. It was Commended at this year's International Wine Challenge.
Supermarket champagne taste test
Supermarket champagne taste test
"Nice taste but not enough fizz." "It's harsh at the back of the throat."
"This one's rather flat for me."
The Sainsbury's Taste the Difference might have been one of the priciest bottles of supermarket champagne but the tasters picked up on how quickly it went flat and scored it the same as the other bottle from Sainsbury's at 2/5.
"Oohh it's like drinking the stars."
"It has a lovely crisp, dryness."
"Well balanced, I could drink more of this."
This champagne had the tasters waxing lyrical and even going on to jokingly quote the forefather of chamagne, Dom Pérignon - "Come quickly, I am drinking the stars!" was falsely attributed to the monk in the late 19th century. They even tried to come back for more after scoring it a near-perfect 4.5/5.
"This is tart without being harsh." "What a deicate flavour."
"This is the most distinctive and bold."
The Asda extra special might have been the cheapest bottle on trial but it packed the biggest flavour punch, scoring highly with the testers on aroma and depth putting it in second place with an average mark of 4/5.
"This tastes of luxury." "It's very rich."
"Very smooth and slightly creamy."
Co-op's second offering was well received with all of the tasters praising its rich flavour notes and texture. Co-op's cheaper bottle scored highly enough to secure third place with an average mark of 3.5/5.
"Easy to drink and the most citrusy of the bunch."
"It's the most acidic." "A bit too gassy - burping isn't great for a dinner party!"
The Waitrose champagne might have been one of the cheapest in the trial but it wasn't a favourite with the tasters who consistenly commented on its acidic aftertaste and scored it a mediocre 3/5
"Pungent smelling and a bit harsh." "Fruity with very little acidity and quite well balanced."
"It's overpowering, I couldn't drink a lot of it."
Before the labels were hidden the tasters were the most excited to get stuck into this bottle from Marks and Spencer. Despite being the most expensive bottle in the trial, it only scored an average of 2.5/5 putting it in third place.
"It's not crisp at all, or fizzy enough."
"It's light, almost too light in fact."
"It tastes like cava to me."
This offering from Sainsbury's fell flat with our tasters, literally. All the testers commented on the lack of fizz and depth leaving the Blanc de Noirs with an average score of 2/5 and in jint bottom place.