Uber will pick up charity donations for free and deliver them to Age UK as part of a Christmas campaign, the technology firm has said.
The car-sharing service has announced that on Saturday, users of the app will be able to select an UberGIVING car type on the service, which will come and collect items they wish to donate to Age UK. The car, once full, will then deliver the items to an Age UK store.
Twenty UK cities are taking part in the scheme, which will be available from 11am to 4pm on December 10.
Age UK's Steve Wooldridge said: "We are delighted to have joined forces with Uber this Christmas. Our network of shops generate much-needed funds for the charity but of course rely on the kindness and generosity of members of the public donating unwanted items.
"The average bag of donations is worth £10 to Age UK and helps us enormously to continue to support those who are facing later life alone by providing services including lunch clubs, exercise classes and befriending services.
"We would ask anyone who is having a pre-Christmas clear-out to consider using this excellent, free service to donate their goods and help us to tackle the loneliness that is blighting the lives of far too many older people."
Uber said it would accept clothes, shoes, book, toys, fashion accessories and household goods as part of the scheme.
Jo Bertram, Uber's regional general manager in the UK, said: "Our technology allows you to do amazing things and this Christmas we're using it to help people give back to charity at the tap of a button.
"By making it really easy for people to donate unwanted items, we can help Age UK support lonely older people in the run-up to Christmas. Before relatives and friends arrive for Christmas, now is a great time to have a clear-out and give back to charity too."