We got a body language expert to analyse the final Trump v Clinton debate - and this is what he thought


It's no secret by now that Donald Trump and Hillary Clinton have a very different style and approach when it comes to convincing the public that they're the best person for the job in the White House.

But what do those chosen techniques really say about them?

While there may have been no prowling or lurking in the final debate last night (thankfully) there was still a lot to take note of from the way they both gestured, the words they used and the presence they created.

We got Richard Newman, director of UK Body Talk, to analyse the debate for us and this is what he had to say:

How did Trump come across?

Donald Trump points during the debate (Mark Ralston/AP)
(Mark Ralston/AP)

"Trump made lots of high, emotive gestures, with plenty of pointing and jabbing his finger at Clinton, as if to accuse her of all that he sees wrong with America," Newman said.

"His words too were full of brash, sweeping statements, such as, 'That's the worst agreement ever made, by anyone, on anything ever' which he said about two different agreements, on different topics during the night.

"This may make some people believe that he is a change maker, ready to build massive walls and rip up politics as usual."

What about Clinton?

Hillary Clinton during the talk (Mark Ralston/AP)
(Mark Ralston/AP)

"Clinton remained fairly controlled in her movements and clinical in her language. Where Trump spoke about things being 'wrong', she said they are 'inaccurate'.

"She also spoke about 'bi-partisan agreements' and 'types of rhetoric', which are terms that simply don't emotionally connect with people.

"They do however match our view that her policies will be clinical, cool and controlled."

Why is creating that connection important?

Hillary Clinton walks off stage (John Locher/AP)
(John Locher/AP)

"We have to remember that emotions matter when it comes to the election. We are not legally required to vote, so you have to compel someone to get off work early, travel across town and wait in line for three or four hours to vote for you.

"When people think of Trump they get a strong emotion, negative or positive, but with Clinton all people seem to say is, 'I guess she's better than Trump'."

Do TV debates really matter?

Clinton and Trump off stage with the crowd (Julio Cortez/AP)
(Julio Cortez/AP)

"Elections should really be about policies and the future of a nation, but we don't watch live TV debates to learn the nuances of policy.

"We want to see if that person looks like a leader and their communication style makes a huge difference."

How much of a difference exactly?

People watch during the third presidential debate (Evan Vucci/AP)
(Evan Vucci/AP)

"In a study created between UCL and UK Body Talk, that was published in the Journal Of Psychology this year, they discovered that you can change the number of people who are likely to vote for you in an election by as much as 59% simply by adjusting your style, as well as an increase of 44% more people viewing you as a good leader.

"Of course, this may only apply to swing voters, who don't always vote for the same political party, but this is still enough to sway the election."

So to conclude?

Clinton and Trump on stage (Joe Raedle/AP)
(Joe Raedle/AP)

"Both candidates may at times appear commanding or strong, but there is a big difference between commanding and leading.

"In order to lead you need people to follow you.

"We only follow if we feel that you care about protecting us and neither Trump nor Clinton seem to convince us of this, in the way that Obama did for so many millions eight years ago."

You can read the UCL and UK Body Talk study here.