A restaurant owner from Albuquerque, New Mexico, says he wasn't trying to stir racial tensions with his "Black Olives Matter" sign and merchandise, he's just trying to sell food.
Paisano's drew attention nationwide in America after featuring the sign, and capitalised on it by selling merchandise. The Italian restaurant's owner, Rick Camuglia, said his restaurant has been full to the brim ever since.
"People have filled the restaurant and told us to leave up the sign," Camuglia told KOAT. "That's great, you know, because a lot of people make a living off working for this restaurant."
Criticism was widespread after Paisano's posted images of the merchandise on their Facebook page, with people claiming the restaurant was being insensitive to the Black Lives Matter movement fighting for justice and an end to state violence.
An apparent former customer said: "Used to love this place, hadn't been in in awhile. Now, I will never spend another penny here. Your false apology topped w/this publicity stunt caused that. Might as well fly the stars 'n' bars along with a pro Trump sign. I feel sorry for your staff."
But the comments section under the picture has also become home to people raging against political correctness, and those who disagree with the Black Lives Matter movement.
One person wrote: "Anything that demishes (sic) the Black Live Matter terrorist group is good", while another said: "This country is full of liberal cry babies who complain non stop about stupid shit. I don't live in this state but I support you for showing your humor in a world full of disgusting hatred by BLM cop killers."