Domino's expects to sell three pizzas every second during Euro 2016
Domino's Pizza is creating 10,000 new jobs as part of a major recruitment drive ahead of the busy sporting summer with the Euros and the Olympic Games.
The move is part of plans to open more than 65 stores in the UK and Ireland this year as it gets set for an upsurge in demand - with three pizzas expected to be ordered every second during Euro 2016.
The bulk of the jobs - 1,900 positions - will be created in south-east England, while 1,400 new staff will be taken on in London, 1,300 in the North East and 1,000 in the North West.
Chief executive David Wild said: "2016 is a bumper year for Domino's, we have plans to open around 65 new stores and we'll serve up over seven million pizzas during the Euros alone."
Wild said the firm had also recruited the help of ex-England football manager Kevin Keegan to raise awareness about the jobs push and hand out caps to the new employees (England caps, geddit?)
Domino's announced in March that rock bottom cheese prices had helped the fast food chain rack up double-digit profits last year.
The group - which has more than 869 stores in Britain - said pre-tax profits jumped 20% to £59.3 million in the year to December 27 compared with a year ago, helped by lower costs for fuel, wheat and "a record-low cheese price".
It said it was able to save £11 million on food costs alone last year, primarily on cheese and dough.
The firm also said in March that like-for-like sales hit 11.7% over the period, while its online operation now accounted for 77.7% of all sales from deliveries, up from 70.8% a year ago. Its app service now accounts for 48.6% of all online sales.
The group opened 61 stores in the UK last year, adding that its UK business had now produced nine successive quarters of double-digit like-for-like growth. It also owns the franchises in the Republic of Ireland and Switzerland, as well as Liechtenstein and Luxembourg.