Early memories for most people are based around painful school days or falling off a bike. Mine involved losing my little brother under a coat in BHS and my mother frantically alerting all security personnel in the shopping centre.
Today - therefore - acted as a particularly sad day for those of us whose characters were shaped in the aisles of BHS as the department store announced that all stores are to disappear from the high street after administrators failed to find a buyer for the retailer.
The devastation has reverberated through Britain as up to 11,000 jobs are set to be lost, but also for the loss of a British establishment that fell upon hard times over the years and - much like a divorced 40-year-old parent - couldn't re-brand itself quickly enough to keep up with today's market.
Here's how sad Twitter users were regarding the news:
Long live BHS. In the hearts of all those whose mothers bought their bedding from there, at least.