Boxer Tyson Fury should face action over comments says promoter Kellie Maloney

World boxing authorities should take collective action against heavyweight champion Tyson Fury over his controversial comments about women and homosexuality, promoter Kellie Maloney has said.

Fury, who stunned Wladimir Klitschko to win the WBA, IBF and WBO belts earlier this month, is not a very good role model and also risks being shunned by major sponsors, according to Maloney, 62.

The promoter told BBC Breakfast that Fury's achievement in the ring was "fantastic" but his comments outside it "leave a lot to be desirable".

She said: "I believe the (British Boxing) Board of Control are having a hearing today. They will discuss it and he will be called up in front of the board but what can they do to him? They can fine him. It means all the world governing bodies should take some action against him."

She added: "I think his comments will harm him to get endorsements. I don't think you will see the likes of Adidas, Nike or any of the blue chip companies wanting to endorse Tyson Fury. I think he has made a terrible mistake and his management team should have realised this because they know what he is like."

Maloney's comments come after Greater Manchester Police (GMP) confirmed they were investigating hate crime allegations following comments by the boxer on the BBC's Victoria Derbyshire Show on Tuesday.

An online petition calling for him to be removed from the shortlist for BBC Sports Personality of the Year, citing his views on homosexuality, has attracted more than 100,000 signatures.

Fury has been criticised since a November interview with the Mail On Sunday in which he said: "There are only three things that need to be accomplished before the devil comes home: one of them is homosexuality being legal in countries, one of them is abortion and the other one's paedophilia."

The heavyweight has also been accused of sexism after a YouTube video emerged of him saying Olympic heptathlon champion Jessica Ennis-Hill "slaps up good", before adding: "A woman's best place is in the kitchen and on her back - that's my personal belief."

The BBC has so far refused to remove Fury from the 12-person Sports Personality of the Year shortlist, with the winner of the award set to be announced on December 20.

Maloney joined gay former NBA basketball star John Amaechi in saying Fury should stay on the list, saying: "At first I thought that he should be removed off the list but because the criteria is not exactly very clear, what they represent, and it is sports personality ... I don't think Tyson has got a great personality, to be honest ,but his sporting achievement ... is unquestionable this year. To go to Germany and win the title from Klitschko, who has been champion for 11 years, I mean that is an amazing achievement.

"But he has let himself down outside the ring. He has to realise he is supposed to be a role model but I don't think he is a very good one."

Fury has already been reportedly stripped of his IBF belt because he has agreed to a rematch with Klitschko rather than face its challenger.

The 27-year-old told the BBC on Monday that he should win the SPOTY title for either his sporting achievement or his personality.

Amaechi told BBC Breakfast Fury should remain on the shortlist as the heavyweight was "quite right" about his boxing victory.

But the former basketball star added: "The problem is that the BBC and the award itself purports to be so much more than that. And if it is so much more than that, if it is that you are supposed to be a sports personality, a person who understands the holistic nature of that, that you are not just an athlete who performs, but you are also a role model for the people of Britain, then no, you don't qualify.

"I'm not actually for removing him, I'm simply for people of good conscience not voting for him."

Amaechi, who played in the NBA for Cleveland, Orlando, Utah and Houston, said the row revealed a "hierarchy of oppression" where targeting some "protected categories" of people was seen as worse than attacking others.

He added: "Make no mistake, I am not insulted by this as a gay person, I'm not insulted by this as a feminist, I'm insulted by this as an athlete, because I think athletes have a larger responsibility.

"This man understands his role, and his power over people - with all the endorsements he has signed he understands this power to demand more money because of it. So he'll use his power to sell sugar water to children, or to make children want to do things that his brand associates want, but he won't use that power to be responsible and think for seven seconds before he opens his mouth. That is the insulting thing to me."